Archive for April, 2011

Online Surveys are a Strategic Way to Generate Profits

The landscape has shifted over the last decade. In the same way that the internet has changed the way we purchase products and services, it has altered the manner in which companies interact with their respective markets. More businesses than ever are leveraging online surveys to attract the data they need at a substantially lower cost. This article will provide a high-level view of the advantages and potential drawbacks of using online questionnaires.

Shortened Response Collection Time:

It’s no longer necessary to send researchers into the field to personally interview people. Nor is it necessary to maintain a team that enters individual responses into a statistical analysis program. By posting your questionnaire online, the data can be collected and collated automatically. This dramatically reduces the window of time between your survey’s launch and being able to take action on the responses. Indeed, what once required weeks now takes days.

Also, by allowing respondents to complete your survey online when it is convenient for them to do so, you’ll enjoy a higher response rate. The more people who participate, the more reliable your data.

More Flexibility In Design:

Questionnaires that are used in a “real world” environment lack flexibility. For example, consider a market research survey that is soliciting responses from a broad audience. There will be many people within that population to whom questions will be irrelevant. A researcher or interviewer would be tasked with identifying which questions were relevant to the individual participant.

Online surveys make use of skip, pipe, and branch logic to personalize each item on the questionnaire. Skip logic allows each participant to automatically pass over items based on their responses to previous questions. Branch logic lets you (the surveyor) send participants along different routes based on their previous responses. This type of technology not only saves time, but makes the experience more fluid for the respondent.

Better Profile Targeting:

Because you can control the paths by which participants find your online questionnaires, you can target specific profiles. For example, suppose that you operate an online bookstore. If you maintain a robust customer database, you can send email invitations to specific groups of customers. You can target them based on the types of books they have purchased, their average order size, and the recency of their orders. Better profile targeting yields more valuable data.

Nowadays, there are so many sites available on the internet that conducts surveys. These sites simply give people an opportunity to express their feelings.

Some of these websites conduct surveys for their own interest while some do it just for the study purposes. These survey sites conduct surveys to give people a chance to know about themselves in a true sense. The surveys conducted by these sites are based on different topics and by filling these surveys, people can really know things about themselves that they do not know, provided they answer honestly.

The main subjects of these ‘Human Studies’ are – Things You Hate, About Me, Survey of Insight, The Survey of Truth and some other interesting topics. These kinds of surveys give you an insight view of your true being. By giving honest and true answers to the questions, you can get to know your true self. You can explore yourself by being honest about the answers of the questions related to you and your life.

The surveys conducted by the survey sites help you to evaluate yourself, you can easily analyze yourself. You can analyze your weak and strong points, and thus you can do improvement where it is needed.

Choosing a Web Development Company is Critical to Your Success

At the present age of E-Commerce a business cannot strive without a Website. A website is the face of the said corporation/business house or small business to the world. In fact I do not need to go in explicit details of the positive aspects of having a website, every n=body knows it, and you too know it…That is why you are here reading this piece.

The moment you decide that you need a website or more aptly a Website solution you are competing against the teeming millions who share the same niche with you. So if you want your site to be a hit, it should stand apart from the crowd in a better way.

There are some standards and some factors that should be explicitly followed to make your website a worthwhile visit so that the “lead” returns again. A Pro Web development Company knows that what it needs and what needs to be done to make this happen. Because you understand that you will never hire a un-reliable mason or designer or home décor to build your shop or office, this works in the same way. You should understand this that a cheap solution is not always the best solution.

A standard, reliable Web Development Company such as ours knows that we have to create a free flowing web 2.0 UI with more visitor engagement to really hook your leads up. We also follow the best coding policies at par and in compliance with the W3C standards and our coding standards are hundred percent Search Engine friendly. We not only create Search Engine friendly Website solutions, we create a Business Solution for you, a full blown e-commerce solution, which is not only visitor engaging, but converting too. We design the UIs such that it is lucid, easy to follow and so that the visitors don’t have to “grope” to find what they need.

Always choose a Web Development company such that, you can rely on them, that they are just a phone call away, that they understand your business polices. That you and they share a common goal and they always keep you informed about the process they are following, so that you can judge the ROI on your investment and you can also track the time.
At the present age of E-Commerce a business cannot strive without a Website. A website is the face of the said corporation/business house or small business to the world. In fact I do not need to go in explicit details of the positive aspects of having a website, every n=body knows it, and you too know it…That is why you are here reading this piece.

The moment you decide that you need a website or more aptly a Website solution you are competing against the teeming millions who share the same niche with you. So if you want your site to be a hit, it should stand apart from the crowd in a better way.

There are some standards and some factors that should be explicitly followed to make your website a worthwhile visit so that the “lead” returns again. A Pro Web development Company knows that what it needs and what needs to be done to make this happen. Because you understand that you will never hire a un-reliable mason or designer or home décor to build your shop or office, this works in the same way. You should understand this that a cheap solution is not always the best solution.

A standard, reliable Web Development Company such as ours knows that we have to create a free flowing web 2.0 UI with more visitor engagement to really hook your leads up. We also follow the best coding policies at par and in compliance with the W3C standards and our coding standards are hundred percent Search Engine friendly. We not only create Search Engine friendly Website solutions, we create a Business Solution for you, a full blown e-commerce solution, which is not only visitor engaging, but converting too. We design the UIs such that it is lucid, easy to follow and so that the visitors don’t have to “grope” to find what they need.

Always choose a Web Development company such that, you can rely on them, that they are just a phone call away, that they understand your business polices. That you and they share a common goal and they always keep you informed about the process they are following, so that you can judge the ROI on your investment and you can also track the time.

Can Link Building Help Grow Your Business?

Can link building help increase traffic to your website and help grow your business?  The answer is yes, most definitely. Link building has proven to be a blessing to online business solutions. Link building helps you generate traffic and visibility to your site.

How does link building help your business campaign?

The technique of manual directory submission on the search engines is very result-oriented when it comes to traffic and visibility. Link building in areas such as social bookmarking, blogs, forum posting, article and press releases are fast becoming vital factors in Internet marketing. Manual submission is a fast and efficient way to promote your business and when compared to pay per click and service engine optimization services the link building services are quite inexpensive.

Manual article submission still holds good as effective link building strategy

A good article that is woven with keywords and a professionally written piece of work can fetch you greater rankings on the search engine. Manual submission of articles that are well-related and connected to your website can make a whole of difference to the popularity of site. The SEO manual submission of articles is an effective method to build links on different search engines.  The manual article submission option can prove to be a good marketing strategy if the marketer has the right approach and understanding of this technique. An article with a large amount of grammar and spelling errors most often does not attract the browser and as a result there is less or no traffic to your site. Not only the traffic is affected due to some shoddy writing, but eventually the search engines will discard your links from their result pages.

Press Releases and Forum Posting

Press releases are informative and have a lot more serious approach as compared to other methods of link building. The news element in a press release can get a wide range of clientele. With the help of online news agencies you can gather a lot of attention and many interested customers will start getting in touch with you.

Forum posting can increase the traffic to your site and also get you back links. IT is platform to inform and publicize your business to larger group of browsers. There is room for you to addition value to your business with frequent posts comments that will motivate the customers to business with you. With press releases and forum postings will also increase your rankings on the search engines. Forums that cater to the requirements of your business can help you expand your business.

In a short span of time link building can help build a good number of quality customers for business. The services also help build a unique image of your business that will create an impact in your business campaign. For more information on link building or if you would like to start a link building program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Social Media vs. Email Marketing

Brand loyalty is at an all time low among customers. This is because there are more companies trying to get attention of propective customers from all forms of different media. There is a tremendous competition in the market & that’s why it’s difficult to get full attention from the customer.

This problem is happening with Email marketing nowadays because of increased usage of social media sites. With the power of e-mail marketing and the emergence of social media, companies now have the ability to communicate with customers in the mediums where they spend most of their time online.

According to Forrester Research, social media will see the fastest growth of any online media channel in the next four years, with spending projected to reach $3.1 billion by 2014. Within the same timeline, Forrester predicts that e-mail users will go from 145 million to 153 million. So, although some have predicted that e-mail will be replaced by social media, which is clearly not the case.  Here are some strong points to consider:

  1. Almost all social networking sites require an email address for registration and updates are sent via e-mail
  2. 90% of US adults today continue to share information via e-mail
  3. Companies are still using landing pages, sign-up forms, custom applications and other methods to effectively acquire e-mail addresses and ultimately extend their reach.
  4. Social networking is often restricted or banned in the workplace
  5. While still less expensive than most channels, ROI can be difficult to quantify with social media marketing
  6. Email is universal, and social networks are not. Nearly everybody on the web has an email address, but not everyone joins social networks.
  7. Earlier this year, Forrester Research reported that email marketing in the U.S. alone was expected to reach $2 billion by 2014.

Can Search Engine Marketing (SEM) Effect Your Websites Traffic?

Having a good-looking web site that contributes to high traffic and good conversion rates is a tricky affair that many webmasters don’t understand. Where designing an attractive website and traffic generation is every business owner’s initial goal most of them don’t realize that a lot of things go into making a website a true success, and most business owners simply do not have the time, experience or knowledge to do it correctly. They either end up doing what their competitors are doing showing their limited or no knowledge of the subject all of which causes their businesses to suffer. This is where online marketing companies play a pivotal role. Online marketing or search engine marketing services analyze a website with reference to its design and content and plan out an effective strategy that will for boost your sales and conversion rates. Search engine marketing experts provide marketing tools that boost the success of your website, making it a lucrative and successful enterprise. These days, SEM is an absolute requirement of any marketing plan without which your online marketing strategy is not realizing its full potential. Good search engine marketing strategies are very important for any website in order to promote the products or service being advertised on the website. Refined search engine marketing techniques with compatible SEO tools offers a potential opportunity for business owners to globalize their products within cost-effective and timely budgetary constraints.

Search Engine Marketingis a type of online marketing service for any web site with the aim of increasing its visibility in SERP’s (Search Engine Result Pages). SEM involves online promotion of a web site through SEO (Search Engine Optimization), pay per click campaigns, paid inclusion, and appropriate advertising on relevant internet portals. Apart from this banner advertising, viral marketing, social media marketing campaigns and similar marketing techniques can be made part of an effective SEM program.

While there are many SEM (search engine marketing) firms available online you must check the credentials of the company you choose to work with. Look for the client list, years of experience staff strength and qualifications, past client testimonials etc before you decide on any particular firm. Ideally your SEM consultant/ firm should understand your business and marketing goals well and develop a promotional/marketing strategy to improve the presence of your website and secure you a high ranking/position in search engine’s result pages. Your SEM consultants should be experienced with the latest industry-specific technology and techniques, so as to guide you through the marketing plans and get the best out of your web presence.

Some things that you should look for in the services being provided by any good Search Engine Marketing consultant are:

  • A strategic marketing plan is offered that will suit your business requirements.
  • Make sure results on all the leading search engines are included in plan.
  • Targeted Traffic is being generated towards your website by the SEM Company.
  • Look for guarantees with any internet marketing company you’re hiring and their refund policies incase they are not able to deliver the promised results in the target period.
  • Remember that your main purpose of hiring a Search Engine Marketing firm is to get maximum exposure for your website over all the leading search engine result pages with high conversion ratios.

Social Networking – Another Tool For Advertising

These days’ people endorse their industry with classifieds as well as it is the ruler of marketing except a small number of advertisers know how to get the highest profit from it. To produce sales and obtain responses from customers it is very indispensable to advertise your business with advertising. There are lots of sites from there you can promote your business with ads. Advertisement through classifieds is a form of advertising which is generally very popular in newspapers, social networking sites and other mediums.

These sites direct and exclusive promotional services are great and these services main target are targeting customer’s message to real online users. If you promote your business with sites which have good PR and high volume traffic then your exclusive mail outs will be delivered and available to many enthusiastic consumers and your business will reflect in the best presentation. During this slowdown, if your advertisement doesn’t get attention of adequate number of customers then you will not get the maximum benefit. You must know you are facing large competition in the fast growing market and your competitors are promoting their businesses with good advertisings. So getting more attraction is important for a good business. And that’s the reason why social networking sites are getting good popularity.

In this advertisement your point will be delivered to large number of subscribers. With high-quality sites, customers get outstanding responses. There are so many variables in online advertising, and it is realistic to know that results cannot always be perfect for everyone but no can guarantee results. But they do their best to be of the best service to you that they possibly can.

From your advertisements, you have the numerous options to choose and ads ranging from cheap classifieds to free classifieds are all available options. To get noticed by customers it is necessary that your advertisements should be on the top. When I first started marketing on the Internet, I had no hint that there were so many special choices and options accessible. I purchased whatsoever marketing I could manage to pay for, from whoever had the best specials.

Six months and I can only figure how much money later; I have well-read a number of essential information on social networking sites. By tracking my ads I have well-read that the most cost efficient form of promotion I have found are cheap classifieds.

The first step to selling anything is to get the buyer’s interest. If you want buyers’ attention, you have a better chance of getting it if you provide an incentive. And the successful marketer understands that one of the best payoffs they can get is being offered a chance for more advertising

Tips to Drive Traffic from Viral Markets

Twitter has become a high activity social zone on the web; no wonder Internet marketers are taking full advantage of it. Below are some Twitter marketing tips that you can use to get started.

When you join in with the Twitter community and begin building a network, be sure you work on letting people know you’re just a regular person and not someone who’s only interest is spamming them with sales links. Aside from this, no one wants to deal with a person with no decent social manners. When your followers see something that they find offending, it really isn’t hard for them to un-follow you. Gaining followers on Twitter takes time but you can lose them in a jiffy. Keep your posts thoughtful and considerate and those followers will stay with you. Respect what your followers are seeking from you and they’ll become very loyal. Before your followers can be expected to respond to your offers, you should go out of your way to connect with them in a friendly way. If you consistently send your follower’s quality content that is useful to them, rather than just sales pitches, you’ll have much better results. You want to let your followers get more familiar with you before you start promoting anything to them. But until then, just focus on giving away as much quality content as possible. You’ll realize its value in the long run, not now.

It’s important for you to stand out in the Twitter crowd, because if you get lost in it, you won’t be able to get the kind of returns you want from your efforts. So remember that your tweets must be unique and attention grabbing. Make it as appealing as possible and keep it fresh

For instance, if you want followers in the children’s market, make sure that you give them something different. You will recognize that many Twitter marketers spend most of their time sending out promotions, but don’t buildup a valuable following and make themselves unique. But, if you concentrate on this aspect, your tweets will be more recognized. If you want to experience positive results, you have to be willing to work to get those positive results. The quality of your tweets should always remain high. Finally, make sure that your tweets have something to do with your target market because this is crucial when you are trying to create your own brand. In general, the best way to market on Twitter is to provide people with the best possible content. If you can figure out a way to deliver higher quality content that your competition, you can do very well on Twitter. Regardless of what business you are in, this is something that remains valid.

4 Ways To Drive Traffic To Your Website With Viral Marketing

Viral marketing comes with an array of possibilities and ways to achieve your overall goals. As with anything all you need is preplanning and the right setup to create success for years to come. Viral marketing is a very powerful asset every web site owner should pursue.

However, don’t get over-zealous. One issue you must avoid at all costs is spamming. Spamming otherwise known as “spam mail” is still used widely, but with government establishing more restrictions and fines you don’t want this to be a source for income. The professional image of your site will also suffer greatly if you send mail blatantly.

To create Spam mail you typically need a database that contains a huge list of email addresses where you can deliver your message with one click. Unfortunately, Spam mail takes us back to the days of broadcast faxes. It irritates the recipient and kills the validity of your company, which in turn kills the factors that would motivate someone to refer your site.

However there is good news, you can get your message out in a way that motivates people to check it out and keep coming back for more. Let’s look a little further at the next four avenues you should consider.

  • Personalize – Create your website with personal appeal. In other words, design it where customers can go in to setup their own personal profile. This will help to give your customers a feeling of comfort. Let’s face, it people instinctively think about themselves and their own needs above others. So give them the ability to use your site in a way that they feel safe secure, and cared for.
  • E-mail – Email is very important, because it is going to be one of the most affordable ways to keep in touch with your customers. The proper way to handle email permission is to first let your customer know that you will not transmit their email to third party companies. Then you will want to attach the need for their email to the benefits they can receive. For example: Coupons or discounts that are only available to members that receive email notifications.
    With each e-mail, you send, the viral marketing effect takes place. If the receiver feels good about the information they received, they will pass it along which is exactly what you want to accomplish. Another good viral marketing method to use with e-mails is to offer another piece of viral marketing material in your e-mail. Incorporate things like a free report, free e-book, or a free newsletter. Anything free will attract attention and help to build your prospect list through viral marketing.
  • Scheduler – Building a way of reminding people of certain events or sales on your website will go along way in customer retention as well as keeping your site on their minds. Basically, the more you stay in front of your customers the more they will be talking to others about your site. Offering simple services like this can keep your name in front of potential customers on a regular basis as well a generate the viral marketing results you want.
  • Web Forums – Once you have obtained your customers email address you will want to setup a link that will allow them to discuss products or services that you offer with other customers. This helps in building bonds, but more importantly people typically like to include their friends in the arena. Look at gambling sites; the majority of business that they receive is via referrals. Once you’re on the site the majority of them have rooms that you can go to and talk and play with others from around the world.

By properly building a web forum community, you will create a buzz and with the right preparations will cause your business to grow significantly.

Content Marketing – Why And How?

What is content marketing? Content marketing is using relevant and valuable information to attract potential customers to you. This information will not only attract but, if done correctly, will engage your target audience and drive profitable action to your business.

I’m always amazed at the looks and responses I get when I’m speaking to a client and I explain to them they need more content. I’m then almost always questioned “why?”

Think of content as a way of interacting and communicating with your customers without selling.

Need proof it works? Think of an article you read that captured your attention and really engaged you. Did you look to see who the writer was? Were you interested in the company that they worked for and the products or services that they offered? If they were using the skills of content marketing, I can almost guarantee you did.

A great article can market your product or service in a way that the consumer is not interrupted. You are using that article to educate your consumer and create awareness on information that is important to them. This makes your potential buyer more intelligent.

A successful content marketing strategy will deliver consistent valuable information to your target market, when this strategy works you turn the consumers you have targeted into buyers.

Look, it’s no secret that consumers are tired of traditional marketing. This is why you see a rush to social media and permission based marketing rather than intrusive marketing that doesn’t allow consumers to make the choice of when they want to be marketed to. Why do you think consumers skip commercials, tear out magazine advertisements, and turn on online ad blockers? Because they are taking back control and they will decide when they want to be marketed to.

As a business, you have to be smarter in your marketing efforts and this includes writing content that is not only interesting but relevant and valuable to the market you are targeting.

How do you know if your content is marketing for you? It’s easy really. Answer the following questions when reviewing your content or use them as a guideline when creating new content.

  • Is it targeting a specific market? If not the content will be too broad to attract a targeted audience.
  • Is your content informative, relevant and valuable to those you are targeting? Or is it just a sales pitch?
  • Does it educate your target audience about your industry without being too sales oriented and pushing just your products or services?
  • Does your message include a subtle marketing message that grabs the reader’s attention and gets them interested in what you offer? The key is the marketing message must create an interest and a desire for what you have to offer without trying to close a sale. Think of it as leaving a faint fingerprint on the mind of the consumer who is reading.
  • Does it leave the reader wanting more?
  • Does it stir emotion within the reader and inspire action?

If you answered “yes” to the above questions, you have a good piece of content that you can use to market the products or services that you offer. If you were unable to answer “yes” to all of the questions you will want to tweak your content until you can.

You can use content marketing in all areas of your marketing including print, media, events and online. You want to make sure that your website has content that markets to your audience. You also want to make sure that if you have a blog, you are also using it for content marketing. Content marketing is valuable and often leaves a longer impression than any other method of marketing.

eTargeting Launches New Yogurtland Website

RANCHO SANTA MARGARITA, April 08, 2011 – Dailey Marketing Group (DMG) today announced the launch of Yogurtlands new website (www.yogurt-lands.com).

Inspired by the idea that people enjoy an active involvement with the products and brands Yogurtland made it a focus to redesign their new website to allow the customers to have a more interactive and social experience with their website. Dailey Marketing Group was up for the challenge.

To meet the client’s needs, eTargeting and DMG partnered to design a website that was focused on the face of their customers while producing a website that would be easy and intuitive to use. Interactivity was incorporated into the design as well. The new website permits new customers to join the “You Rule Club”, see detailed information on all the yogurt flavors and find one of the 165 Yogurtland locations nearest to them.

“I am so excited about our new website. I feel the new website will provide our customers with a more interactive and social experience which they have been requesting.”, remarked CEO Phillip Chang.

About Dailey Marketing Group

Dailey Marketing Group is a full-service marketing and communications agency which creates brilliant ideas – both strategic and creative – delivered by the best talent out there. DMG has been named one of the top 50 agencies in Orange County eleven years in a row by the Orange County Business Journal. DMG also offers eMarketing services through its eTargeting division and promotional item design and sourcing through DMG Promotions.

About Meals on Yogurtland

Created in 2006, Yogurtland is the first national frozen yogurt brand to empower their customers with the ability to serve themselves, and revolutionized the now ubiquitous self-serve, pay-per-ounce model seen nationwide. An industry pioneer in premium-quality frozen yogurt, Yogurtland’s fundamental “You Rule” philosophy allows customers the freedom to create their own servings from a choice of 16 original sweet and tart flavors made with real ingredients and more than 35 toppings. Headquartered in Anaheim, Calif., Yogurtland is the nation’s leading and fastest-growing frozen yogurt brand, with more than 175 locations in the U.S., Mexico and Guam. For more information about Yogurtland, please visit www.yogurt-land.com.

 

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