Archive for March, 2012

5 Mistakes to Avoid Which Using SEO

Search Engine Optimization (SEO) has been widely adopted by website owners. Compared to even two years back, website owners have now become more SEO savvy and have used SEO to unleash the business potential of their websites. Though, SEO industry is evolving fast, there are some basic principles which have to be adhered no matter what. Similarly, there are some SEO mistakes which though may seem basic can cost rankings on search engines:

  • Title Tags with No Keywords: Lot of times, we see web page titles with just company name or some other inappropriate text with no relevance to the actual content of the page. A title tag is meant to educate both search engines and a human user about the theme of the webpage. Title tag can be one of the most on-page factors that determine your ranking in search results.
  • Improper URLs: Long URLs with parameters can be incomprehensible for both a site visitor and search engine spider. Descriptive filenames with appropriate keywords not only assists a user but also may help in search results. A word of caution: Don’t overuse keywords in filenames.
  • Poor Navigation & No Sitemaps: Spider bots rely on navigation and sitemaps to index pages. Menus made in Flash and JavaScript are unreadable to bots and they may choose to ignore them. Sitemaps, both HTML and XML allow search engine spiders to efficiently and quickly crawl a website. Avoid menu made in flash & JavaScript and always provide sitemap for ease of navigation. Use text as far as possible for creating menus.
  • Inappropriate Anchor Text: “Click here” or “Learn More” are just couple of examples of anchor text which should be strictly avoided as they do not tell anything about the page linked to. Use descriptive text such as “Arizona SEO Company” which includes your keywords and also relates to the page linked to. Don’t use anchor text which has no relation to the linked page.
  • Disallowing a Search Engine: Many times, a newbie while fiddling with robots.txt file may ban a search engine. Robots.txt file is kept in the website root folder and instructs bots on which folders and pages they can crawl or not. A novice webmaster can mistakenly disallow a search engine bot and thus, search engine bots may not index the website.

The mistakes mentioned above can be easily avoided. Such mistakes can be typically seen in websites which have been optimized by inexperienced SEO consultants or web designers/website owners with little or no knowledge of SEO. Thus, it is always recommended that a website should be optimized by experienced Phoenix SEO. An experienced SEO consultant not only avoids such mistakes but has also in-depth and latest knowledge of SEO industry which can give your website an edge over the competition.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Social Marketing Tips #3

Be sure to use social media data to find your key influencers, outline your media plan, and develop your messaging. By listening to customer conversations on social media, companies can learn a lot of information about their competitors and industries that will help them better craft their marketing programs.

Social Marketing Tips #2

Depressing tweets, vague tweets, tweets about your weight loss – and of course, our favorite, the bragging tweet – these are all messages that are better kept to yourself. A little personality is fun. But for the most part, stay professional and positive. And always, always stay classy, of course.

Social Marketing Tips #1

Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. They blog about being entrepreneurs, which is great – if your target audience is entrepreneurs. Blog about the things that your community wants to know about.

eMail Tips #1

Make sure your e-mail includes a courteous greeting and closing. It helps to make your e-mail not seem demanding or abrupt.

Website Design & Development Tips #1

Many people are used to seeing the www at the beginning of a website address (e.g. www.etargeting.com). Ensure your website functions both with and without this famous sub domain.

Hosting Tips #1

Never rely on one or two pieces of advice when purchasing hosting services, no matter how glowing the recommendation. Aside from the fact that people may not really know what they’re talking about, some people often don’t have any direct experience with the host they’re recommending, and of course some people may even be paid by or affiliated with the host and thus their recommendation is not genuine. Nothing replaces decent independent research when choosing a web host. Hit Google and start searching for any and all accounts of a host by actual users. Virtually all hosts will show both good and bad experiences, but the good hosts usually have far higher incidences of the good rather than the bad.

How to Make Your Website “Sticky”

Getting people to visit the first time is less than half the battle. You’ll need them to remain on the site long enough to take an action that benefits your business for the site to be effective. A site that gets people to stay there once they’ve arrived is called “sticky.”

There are myriad ways a website can fail at stickiness. If the site fails to establish trust, people will probably leave. If the site seems shoddy, messy or unorganized, people will also leave. If the site asks too much of the user, like asking them to fill out a long form without offering any free teaser content before they can view valuable content, people are going to leave. If a site is confusing, people will leave. If a site has many broken links or “Page Not Found” errors, people are going to leave. This list goes on and on.

On the other hand, if a website offers quality content that is original, you greatly increase your chances that a visitor will stay. If your copywriting is compelling, succinct and easy to consume, people will want to continue reading. You want people to stay so you can capitalize on their presence. For example, if your call to action is to get visitors to sign up for your newsletter, they’ll need to be there long enough to accomplish the following:

  1. Learn that there is a newsletter to sign up for in the first place
  2. Begin to trust you as an authority in your industry
  3. Get their interest piqued enough to want to learn more from you
  4. Be compelled enough to actually sign up for your newsletter
  5. Learn to trust you enough to feel comfortable with giving you their e-mail address

This works for selling online as well. As a matter of fact, it is even more important to establish interest, trust and authority to make a sale online because you are lacking the power of one-on- one in-person communication.

Another factor that makes a site sticky is its ease of use. People like to get maximum benefit for minimum effort. Have you ever considered the design of Google’s website? It is one of the simplest and cleanest home pages in existence. We can all learn from this. You and your Web vendor ought to be chanting this mantra through the entire planning and building phase of a new website: Clean Simple Easy, Clean Simple Easy, Clean Simple Easy. Say it over and over again.

People dislike complicated websites that make them think too much. They hate feeling confused. They hate feeling stupid. They hate wasting their time. Many competing websites are a literal click away. And people have itchy back button fingers.

So to make your website as sticky as possible, create original and compelling content on a regular basis, establish trust and above all else, be sure to design it in a way that appears clean, and is simple and easy to use and to find information.

Website Design & Development Tips #2

Stay up to date with news by reading design blogs or try learning a new web language. There is no reason to stop learning about web design just because you’re page is up and running with decent traffic.

Hosting Tips #2

Never ever rely on a web host which has constant outages, even if they always come up with some excuse for it. There is no genuine excuse for a web host which experiences frequent, particularly lengthy, outages. All good hosts have redundancy plans in place to prevent extended outages, and indeed if your host is experiencing repeated outages without doing something about it that should tell you how unprofessional their setup is. Your website relies on a smooth and consistent presence on the Internet to be successful. Constantly being unavailable undermines your image, reduces your income, and affects search engine rankings to name just a few negative effects.

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