Archive for April, 2012

Website Design & Development Tips #4

Make sure that your design and coding are scalable. Technology is changing rapidly, screens are getting larger (and smaller too), making it hard to test your site on all screens and platforms. Making a scalable site is crucial with the way technology is constantly changing.

Hosting Tips #5

Finding a good host is not a foolproof business. Even the smartest and most experienced webmasters can still fall prey to a host which suddenly goes bust. Hosting itself is a risky, expensive and complex business, so the companies involved in hosting – just like any other business – can experience ups and downs. If you find a good host, stick with them through the bad times, although this doesn’t negate the earlier rules I mentioned. For example, if a good host goes down for 24 hours or more, you should still research other hosts in preparation to move. Then when your host provides you with a reason for the downtime, judge its plausibility based on some research. All hosts have outages from time to time, but if a ‘good’ host experiences frequent outages, and things are steadily getting worse, then it’s time to move on.

eMail Tips #3

Read your email out loud to ensure the tone is that which you desire. Try to avoid relying on formatting for emphasis; rather choose the words that reflect your meaning instead. A few additions of the words “please” and “thank you” go a long way!

Website Design & Development Tips #3

Make sure that your load time is low. In our fast-paced world, we don’t like to wait. I want to see your web page and I want to see it NOW. Try minimizing graphics, flash and scripts as they increase your file size. Also, make sure to optimize your code and delete any unwanted tags or unused scripts.

Some Common Mistakes in Website Promotion

Getting website developed and launched is just the half work done. The major challenge is to make the site accessible and visible to your target audience. A website owner may have to undertake search engine optimization in order to do this. But often, website owners and webmasters make small mistakes, which may hinder their website’s chances of been popular.

Here is a small list of top most common Search Engine Optimization (SEO) mistakes:

  1. Neglecting linking to related content on other websites: Internet is a huge community and if you link to somebody else’s website for relevant article and information, it may turn out to be useful and fruitful association in future. This also makes your own site a much better resource in a reader’s viewpoint.
  2. Use of irrelevant keywords: Proper keyword selection may be the difference between a hit or flop site. If you are targeting wrong keywords then you may get wrong audience. That will mean no sales and money down the drain.
  3. Use of ultra competitive keywords: Also, targeting most competitive keywords means that you are vying for the same audience as other established sites are already doing. It can get very difficult to attain rankings for them and hence a long wait for proper results. a Blog.
  4. Incorrect use of Social Media: Many times, website owners incorrectly using social media to promote your site. The key behind using social networking sites and micro blogging sites like Facebook and Twitter is to effectively disseminate information of your website and build relationships with like minded people and communities. Indiscriminate tactics and information overload can scare off people.
  5. Irritating Pop-ups: Pop ups which spring up every now and then and refuse to go are particularly irritating and can turn visitors away from website.
  6. Overactive promotion: Activities like hyper active link building or keyword spamming can set off a search engine’s alarm bells. Backlinks should be built naturally and over a period of time.
  7. Over use of JavaScript: JavaScript menus and too much Java script can actually make it difficult for search engine crawlers from spidering your website and gleaning information from your website. This information is very vital since this is used in search engines’ algorithm for ranking a website in their results. Similarly, over use of flash, images and frames can mar your site’s prospects.
  8. Brazen Promotion: On your face tactics on forums, website or blog can put off people. Target your audience subtly and respect the rules and etiquettes of the blogs, forums used.
  9. Over reliance on traditional methods: Traditional SEO methods cannot be the only activities. New age methods like social media, micro blogging are increasingly becoming important factor in website promotion.
  10. Uninteresting/Irrelevant Content: A website with irrelevant content or information which doesn’t catch a reader’s attention won’t get too many repeat visitors.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Hosting Tips #4

Always back up your website regularly to your own PC and/or to another server or location other than your host’s server(s). Your host may or may not take regular backups of your site/server, but you should never rely on these. In fact most hosts make it clear as part of their terms and conditions that you are responsible for backing up your own data. If a host goes down or goes bankrupt for example, you cannot depend on being able to get back your data or any backups stored on their servers. You must backup remotely to at least one other reliable independent location, preferably more, and backup regularly so that your backups are at the most 24 – 48 hours out of date.

Hosting Tip #3

If your website, or even the host’s site itself, goes down for more than 24 hours, start getting very worried. This is not normal, particularly if you were not given any prior warning or plausible explanation. Check the WebHosting Talk Outages Forum to see if there is an existing discussion on an outage at your particular host or their upstream provider.

New Methods To Improve Website ROI Using SEO

Return on Investment (ROI) is the relationship between the total amount you spend and the total amount you earn from a certain internet marketing campaign.

If you are doing any online marketing campaign, then Return On Investment (ROI) is the most important measurement to estimate your success and the one metric that you must work hard on to improve over time.

Generally speaking, Return on Investment (ROI) is a performance measurement used to evaluate the efficiency of an investment and to compare the efficiency of one investment to the other or over a certain period of time.

Return on investment is a very popular metric due to its versatility and simplicity. That is, if an investment does not have a reasonable positive ROI, or if there are other opportunities with a higher ROI, then this investment should not be done. Return On Investment (ROI) is the final measurement of success for any advertising campaign.

How To Calculate your Return On Investment (ROI) ?

Return on Investment (ROI) for any advertising campaign is very simple to calculate. There are only two variations in the calculation formula:

  1.  Total cost of advertising campaign including all expenses related to this specific campaign
  2. Net Profit of this specific advertising campaign.

The Net Profit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

Why should you constantly monitor your Return On Investment (ROI) ?

Constant monitoring of your Return on Investment (ROI) either daily, weekly or both will guarantee 5 vital goals:

  1. To ensure that you are not losing money on any advertising campaign on a daily or weekly basis.
  2. To detect any sudden decrease in the performance of any campaign and to take necessary actions to put it back on track.
  3. To detect any sudden improvement in the performance of any campaign and to take necessary steps to exploit the situation for your advantage.
  4. To assess the effect of changing different elements of the campaign to keep the best elements as in split test and other testing methods.
  5. To detect if the campaign is achieving its goals or falling short.

How to Increase Your Return On Investment?

The two most important factors to improve your Return on Investment (ROI) are:

  1. Professional Search Engine Optimization.
  2.  Website Conversion Rate Optimization.

First: Website Search Engine Optimization

Search Engine Optimization is one of the best internet marketing strategies to improve your Return on Investment. SEO if done properly will bring your pages to the 1st pages of Google, Yahoo, Bing and other major search engines. This will simply give you much more exposure for a long period of time.

Once the initial cost of Search Engine Optimization is paid, you do not need to pay much money to keep your publicity or exposure on the internet.

Other traditional online and off line advertisements require continuous payment to keep your ads running. These payments accumulate to a huge amount of money over time that will far exceed the total cost of Search Engine Optimization.

Proper Search Engine Optimization can be in the form of a combination of any number of the following factors:

  1. Meticulous keyword research, analysis and selection to find and use the most profitable keywords for your business.
  2. SEO copywriting your main website pages and your landing pages to make them more Search Engine Friendly and more easily found by search engines.
  3. Link building to improve your link popularity and to achieve a top search engine placement.
  4. Social Media Marketing to create more brand loyalty and to reach more targeted visitors.

Second: Website Conversion Rate Optimization

When you increase your Conversion Rate, you will get more leads and more sales from your targeted traffic.

A variety of improvements can be applied to increase Conversion Rate:

  1. Find what are your Unique Selling Points (USP) and make them clear and obvious in your website and your landing pages.
  2. Improve your website design to be more search engine friendly and to better communicate your message to your visitors.
  3. Improve your website usability and accessibility to make navigation and finding information, products or services easier for your visitors.
  4. Improve your sales copy to clearly present the benefits of your products or services to be more convincing and compelling to your visitors. Such a Sales copy will encourage and entice your visitors to convert.
  5. Improve landing pages to accurately match your advertising campaigns and the keywords used in them.
  6. Ensure that your landing pages are closely relevant to the content of your website.
  7. Track your campaigns and analyze results to improve performance.
  8. Experiment with different ads, and split test every element and every step of your campaign to fine tune your marketing campaign and improve your return on investment (ROI) results.

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