Archive for May, 2012

Deadly SEO Mistakes You Must Avoid

Are you getting mediocre results from SEO? If yes, this article is for you. To achieve success with SEO, you must target the right key phrases and build links consistently. It is a continuous process – not a one-time effort.

With this in mind, let us take a look at the 4 deadly SEO mistakes that you must avoid at all cost. These are the mistakes that many optimizers made that prevent them from getting successful results:

  1. You optimize the wrong keywords. If you are trying to optimize keywords that are too generic, it is very hard for you to achieve success from your SEO effort. This is because you will get yourself into a more competitive battlefield with other optimizers. So, spend some time to do your research and look for key phrases with lesser competition but relevant to your business. Remember that if you optimize keywords that are not relevant or too generic, even if you achieve high rankings for them, there will be no conversion.
  2. You do not tag your pages with relevant key phrases. This is the most common mistake that many webmasters made. I believe you have seen websites that place only their company names in their Title tags. Title tags are words that appear on the top left hand side of your Internet browser. You must place keywords in your Title tag because search engines give a lot of weight to it. The title tag is like the Title of a book. It tells readers what the book is about. Likewise, the title tag tells search engines what your website is about. If you are trying to get higher rankings for a keyword but it is not present in your title tag, it is very hard for search engines to award you with high rankings. Therefore, make sure that your title tag describes the content of your page and place important keywords right at the front of it.
  3. You do not have enough content or your content is outdated. SEO is more than just tagging your pages. You need to have enough content for search engines to read. To rank high on search engine listings, you must place keywords in your content. Moreover, if your website content is outdated, search engines will visit your site less often, and thus view it as less important. This also prevents your site from getting higher rankings in search engine listings.
  4. You do not build link consistently. Link building is a process of getting more incoming links to your website. Quality inbound links will help your website to achieve higher rankings for competitive keywords. But link building is a continuous process. If you never do it consistently, you will not achieve good result from SEO. So, always build links consistently by using article marketing, blog commenting, directory submissions, and other common strategies that optimizers are using.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

9 Great Tips That Can Make Your Social Campaign Work

1.  The 3M’s of Social Marketing

When looking at real estate, it’s “location, location, location”, but in social marketing, it’s metrics, metrics, metrics. You won’t know if you succeed unless you have established a way to get metrics What are the metrics and how are you going to obtain them? The final, crucial step – measurement – can’t succeed unless you know what you are measuring against

2. Keeping it Social

Your social campaigns run on social content, not news energy. Keep it light, fun and engaging. Do it right – conversationally – and your point won’t get lost, it will get shared.

3. Use Simple Email Social Templates

Often, the best way to launch your social campaign is with email and as technology has progressed, they have become better and better launch pads. So you don’t have to reinvent the wheel every time you start a campaign, you’ll want templates so that you can easily produce Facebook landing pages, create engagement and deliver messages with professional-looking “Like” pages. Approaches already proven effective can be easily uploaded to email, share and post.

4. Keep the Content Light on Sales and Heavy on Value

Okay, you are trying to sell; that’s no secret. But your content balance needs to be heavily tipped to the value you are offering your community. The best campaigns are thoughtfully prospect-centric – you know them – and the call to action seems more like a way to keep the conversation going.

5. Choose the Appropriate Channels

Businesses can use email to automatically share campaigns and messages to Facebook fans, Twitter followers, Linked-In connections, Google+ and email subscribers. Not to mention fan pages and blog embeds, two critical forums you should not overlook. Many messages can run the gamut, but let the nature of your message help determine which channels are most appropriate.

6. Get Your Video’s Going

Explore using video. The stats are in: viewers respond more enthusiastically and are more likely to share your message. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%. Using email + video to kick off the conversation lets you show benefits instead of telling about them, and viewers respond to that. Meanwhile, technology has progressed so that everyone can afford to do it right.

7. Get to the Point

Sounds simple to set up parameters, goals and objectives for what is, ideally, a conversation, but never forget this is a campaign. And campaigns are based on their destination. What do you want out of this? Awareness? Directly drive sales? Drive page traffic? Or to tap into how your audiences feel about your organization – good or bad?

8. Use Creative Email Techniques

You want the ability to engage viewers directly from the email, rather than leaving the email to follow a link where it will play. This key feature keeps communication direct with customers and aligned with the accompanying email message. It will also let you look at all of their behavior – stats on what they clicked, how often and much more – so you fine-tune your future messages according to their likes and dislikes.

9. Look Back and Go Forward

Reporting, well integrated with Google Analytics, will show how campaigns drive page visits, shares, new Facebook fans and email subscribers so that you can not only track it all, you can exactly measure your success to fine-tune future campaigns.

For more information on Social Marketing or if you would like to start a Social Marketing program for company, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Hosting Tips #6

When picking a website host, ensure that you check what you’ll get in the package. Disk space, bandwidth, CPU usage and other specified features may decide the cost you’ll encounter. If you already have a web host, test their performance using these tools.

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