Archive for June, 2013

Search Engine Optimization 101

Search Engine Optimization (SEO) is a critical part of you website success, so understand the basics and the initial methods to SEO your website is very important.  Search engine optimization (SEO) refers to the techniques used in web marketing to increase the visibility of one’s website. The use of the internet as the primary source of information for most people has made search engines invaluable.

dsdfsdfsdfThe ability to list your page on the first page of search engine results, and particularly in the top three results, is used as a yardstick for success in search engine optimization. Most internet users are in need of quick information and thus will only access the top pages on the search results. In fact, studies have shown that more than 90% of searches never go beyond the first page of results. This means that a highly ranked page will drive significantly more traffic. Attaining higher ranking makes search optimization a necessity for websites. It has become a fundamental need for every website as it will ensure more visitors to the website which in turns translates into more revenue.

The role of your site’s content is critical. The content’s quality must be top notch which often requires rewriting articles while also focusing on using keyword phrases. These keywords and phrases are pointers to what the site is about. However, the keyword density, or how often you use it on the page, should not go overboard as this will lower the integrity of your site. It is critical that the keywords be used in the right context. In addition to including the keywords in the text, it is also helpful to use them in the title to further optimize the site.

Search engine optimization also requires building links from other websites to your site. Search engines use this metric to gauge how authoritative and popular your site is. The more the links to your site, the more it will be crawled and the higher it will rise in the rankings. It is important to recognize, however, that not all links are created equal. These links will provide the most value to your website:

  1. they are from an authoritative website and
  2. they use relevant keywords in the anchor text

These are just a few of the methods available for search engine optimization. By learning these methods, you can ensure that your website will have a higher ranking in search engines and continue to drive organic traffic to your website.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Can Social Bookmarking Create a High Website Ranking?

Social bookmarking is a good method to achieve a great page rank. Not only will these actions increase rankings amongst search engines, it will also heighten the amount of inbound links, get a web page indexed sooner, and direct far more targeted visitors towards the site as well. Automatic social bookmarking is a much quicker formula than the manual technique applied inside the previous. It truly is a specifically created tool can provide the advantages outlined above and numerous others.

Backlinks – Inbound links are in a position to improve an website’s rating amongst search engines. The more backlinks a website has the greater within the list it’ll go. There is an unlimited amount of keywords and phrases that is usually linked to a web site via bookmarking. Inbound links that have very little to perform with the site, they are connected for the desire to improve the place within your internet site with a web page of search engines.

Indexing – search engines are usually seeking for web-sites with relevant key phrases. Most web-sites employed for social bookmarking are thought of to become authoritative internet sites.

Better pagerank – when is actually a social bookmarking site incorporates a top pr, link to this sheet will even give the positioning linked to the next pagerank. Many individuals will connect all their websites by doing this, therefore boosting the PR of all their internet sites at as soon as. Backlinks to sites with substantial pr may be sold for minor funds.

Targeted traffic – The volume of targeted traffic targeted by bookmarking is phenomenal. Bookmarks various codes, so extra well-known tags will raise search enginese. Individuals are able to peruse over the social networks and just click on something they wish to look at. That is how many individuals stumble upon a brand new web site they discovered.

Acquiring computer software that may automate social bookmarking to bring location is one particular in the fastest techniques to get a top web page rank. This Top PR tends to supply most individuals with a  lot better earnings inside the long term.

Shared versus Managed – Web Hosting

jhkjhkjefeWhen evaluating website hosting, there are many different choices to make when it comes to selecting the best type of web hosting for your particular needs.

There are two different types of website hosting we will go over:

  • Shared Website Hosting
  • Managed Web Hosting

Shared Web Hosting

Shared website hosting by far is the most popular type of web hosting and is ideal for most websites. However, many websites with very high volume of traffic or have security of sensitive information on them would not work well in a shared website hosting environment.  In these cases managed web hosting is a much better choice.

For smaller websites, purchasing a server or paying to leasing a dedicated server would be an unnecessary and very significant expense. Shared web hosting is an inexpensive and effective web hosting solution for smaller websites. This type of hosting is referred to as shared web hosting simply because multiple websites share space on a single web hosting server.

Web host servers are large and powerful, and have sufficient room and bandwidth capacity to host multiple websites with ease. When you select a shared web hosting option, you purchase a package from a web hosting company, like eTargeting, the will include a certain amount of space and bandwidth on the server. This option allows website owners to enjoy the power of a powerful web hosting server without having to pay for more than is actually needed.

The number of other websites with which your site shares a web host depends on the size and bandwidth needs of each website along with the capacity of the server. As long as your shared web hosting agreement includes a sufficient amount of space and bandwidth for your needs, you don’t have to worry about running out of room in a shared environment.

Managed Web Hosting

Websites that deal with highly sensitive confidential information, as well as those who receive a great deal of traffic are more suited for a dedicated web hosting environment than for shared web hosting. With dedicated web hosting, your website does not share a server with other websites. One web hosting server is dedicated specifically to your website.

Most companies who need the capacity of a dedicated web host decide to go with a managed web hosting solution. This is because the actual management and administration of a dedicated host can be very time consuming. If a website owner selects an unmanaged hosting option, they are responsible for every aspect of maintaining the web hosting server. Managing a web host is very time consuming, and involves everything from day to day maintenance to security issues.

Those who operate large websites are typically busy with other activities, and it is worth setting up their web hosting agreement so that the hosting company handles most of the task associated with managing the dedicated host. Another option for managed web hosting is simply to contract with an outside organization, like eTargeting, to handle the duties associated with managing the web host server.

Making a Decision

If your website is large enough to need a dedicated web hosting, it is certainly in your best interest to go with managed hosting instead of unmanaged hosting unless you employ a server maintenance expert who has the time to handle the large task of maintaining your web server. However, before making the decision to invest in managed hosting, it is in your best interest to see if shared web hosting will meet your needs. Shared web hosting is significantly less than dedicated hosting options. Remember that shared web hosting is sufficient for most websites, so don’t take on the expense of managed hosting if it is unnecessary.

For more information on Website Hosting, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Call Us: 1.888.WEB.HITZ

Request a Quote