Toni Galloro

Copywriter

Toni specializes in writing and editing for the healthcare market. In her work, she has interfaced with virtually every function in a managed care organization, including Provider Services, Member Services, Sales, Account Services and Human Resources, in addition to communicating with Medical Directors, Case Managers, CEOs, CFOs and various Vice Presidents. This experience has provided her with great insight into health plans and the employer groups they serve. Toni’s scope of copywriting encompasses advertising, direct mail, brochures, video scripts, newsletters, sales presentations and websites. Her strength is writing for consumers – with a warm, conversational style.

Toni’s work includes serving as the Creative Manager of an employee health and fitness program, which included management of a wide range of functions from logo design and program launch to brochures, incentive catalogs and premium items. Toni worked at PacifiCare Health Systems for six years, in increasing roles of responsibility, starting as a copywriter and eventually becoming Manager of Creative Services.

She has worked for eTargeting for the past seven years and has written for Secure Horizons, Prescription Solutions, PacifiCare Employee Relations (including the HealthQuest employee health and fitness program and other employee incentives), Human Resources and the PacifiCare Foundation.

Toni earned a Bachelor of Arts degree from California State University, Fullerton, with a Communications major and an Advertising emphasis. She has received numerous awards for her work on publications and corporate identity work.

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