eTargeting follows a three-step Digital Development Process Methodology we call GEM. The three phases include
Grounding, Execution, and Measurement (described in the graphic below). GEM was developed to ensure that every digital solution meets the specific business objectives identified at the start of the project. This process promotes collaboration, communication, and integration of all team members on both the client and agency side. As a result, clients enjoy a direct, positive impact to their bottom line. Costs associated with redesign efforts, development, implementation, maintenance, and call center support are dramatically reduced. Furthermore, revenue increases as a user’s positive experiences generates trust in the brand and boosts conversion rates.

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