Author Archive for ‘Jason Maletsky’

Jason Maletsky - Web/Application Developer
Jason Maletsky is skilled at all aspects of web development and design, from strategy and planning, through design and implementation. With more than eight years of web development, web design and programming experience, Jason’s goal is to build web applications that create the desired results clients want – including increased sales, attraction of more website visitors, and conversion of site visitors into customers.

Web Hosting – Things to Consider

When looking for website hosting, finding the perfect match can be more difficult than it was a just few years ago.  Even a very straightforward website needs a complex array of tools & resources. Plus, the choices of providers, packages and servers are so diverse that it takes a very tech-savvy person to help sort it all out.  If you focus on creating a plan and executing step by step, the whole process becomes a lot easier. So, let’s get started at the very beginning, where the first choice is to decide the server type. Not everyone needs or has a budget big enough to afford a dedicated server, so it’s better to start from the bottom with a shared server.

hefefeddShare Website Hosting is where customers share disk space on the same shared server, with clearly defined access to tools and resources depending on what package the customer has chosen. VPS is another choice that is better than a shared server but cheaper than a dedicated one. The advantage is that a virtual private server allows for a lot more freedom and control than is possible on a shared server.

This is a virtual private server which offers full use of virtualized servers on the same physical server. Suffice it to say that multiple customers are using resources on the same machine, but it appears to each as if they have full control of the server. Assuming that the customer has made a choice of a server based on the budget and website’s needs, the next step would be to choose the OS.

This is important because there are things which one can do on a Windows server which can’t be done on a UNIX/Linux server, and vice versa. For example, ASP scripts can be run on Windows, while the UNIX server will be better for running PHP scripts. Practically speaking, those using Microsoft products across the board will find Windows more convenient, while others who prefer open source will likely prefer the UNIX server.

Next up is the specific web hosting package choice. This requires more than a little comparison shopping to see how similar packages from different hosts match up. Every company has different needs depending on the budget, traffic/bandwidth and expected growth in future, and the website type – as in whether it is a blog or an eCommerce site, has static or dynamic pages, and so on.

The final thing to decide is which provider is the most reliable and affordable. For this, one needs to visit the web hosting review listings on various sites, and check out the host in question. Also look personally into how current customers’ websites are working. The whole point of this exercise is to prevent the need for constant jumps from one host to another after the site launches, so make sure the host provides affordable upgrade plans that won’t disrupt service.

For more information on Website Hosting, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company


Shared versus Managed – Web Hosting

jhkjhkjefeWhen evaluating website hosting, there are many different choices to make when it comes to selecting the best type of web hosting for your particular needs.

There are two different types of website hosting we will go over:

  • Shared Website Hosting
  • Managed Web Hosting

Shared Web Hosting

Shared website hosting by far is the most popular type of web hosting and is ideal for most websites. However, many websites with very high volume of traffic or have security of sensitive information on them would not work well in a shared website hosting environment.  In these cases managed web hosting is a much better choice.

For smaller websites, purchasing a server or paying to leasing a dedicated server would be an unnecessary and very significant expense. Shared web hosting is an inexpensive and effective web hosting solution for smaller websites. This type of hosting is referred to as shared web hosting simply because multiple websites share space on a single web hosting server.

Web host servers are large and powerful, and have sufficient room and bandwidth capacity to host multiple websites with ease. When you select a shared web hosting option, you purchase a package from a web hosting company, like eTargeting, the will include a certain amount of space and bandwidth on the server. This option allows website owners to enjoy the power of a powerful web hosting server without having to pay for more than is actually needed.

The number of other websites with which your site shares a web host depends on the size and bandwidth needs of each website along with the capacity of the server. As long as your shared web hosting agreement includes a sufficient amount of space and bandwidth for your needs, you don’t have to worry about running out of room in a shared environment.

Managed Web Hosting

Websites that deal with highly sensitive confidential information, as well as those who receive a great deal of traffic are more suited for a dedicated web hosting environment than for shared web hosting. With dedicated web hosting, your website does not share a server with other websites. One web hosting server is dedicated specifically to your website.

Most companies who need the capacity of a dedicated web host decide to go with a managed web hosting solution. This is because the actual management and administration of a dedicated host can be very time consuming. If a website owner selects an unmanaged hosting option, they are responsible for every aspect of maintaining the web hosting server. Managing a web host is very time consuming, and involves everything from day to day maintenance to security issues.

Those who operate large websites are typically busy with other activities, and it is worth setting up their web hosting agreement so that the hosting company handles most of the task associated with managing the dedicated host. Another option for managed web hosting is simply to contract with an outside organization, like eTargeting, to handle the duties associated with managing the web host server.

Making a Decision

If your website is large enough to need a dedicated web hosting, it is certainly in your best interest to go with managed hosting instead of unmanaged hosting unless you employ a server maintenance expert who has the time to handle the large task of maintaining your web server. However, before making the decision to invest in managed hosting, it is in your best interest to see if shared web hosting will meet your needs. Shared web hosting is significantly less than dedicated hosting options. Remember that shared web hosting is sufficient for most websites, so don’t take on the expense of managed hosting if it is unnecessary.

For more information on Website Hosting, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

9 Great Tips That Can Make Your Social Campaign Work

1.  The 3M’s of Social Marketing

When looking at real estate, it’s “location, location, location”, but in social marketing, it’s metrics, metrics, metrics. You won’t know if you succeed unless you have established a way to get metrics What are the metrics and how are you going to obtain them? The final, crucial step – measurement – can’t succeed unless you know what you are measuring against

2. Keeping it Social

Your social campaigns run on social content, not news energy. Keep it light, fun and engaging. Do it right – conversationally – and your point won’t get lost, it will get shared.

3. Use Simple Email Social Templates

Often, the best way to launch your social campaign is with email and as technology has progressed, they have become better and better launch pads. So you don’t have to reinvent the wheel every time you start a campaign, you’ll want templates so that you can easily produce Facebook landing pages, create engagement and deliver messages with professional-looking “Like” pages. Approaches already proven effective can be easily uploaded to email, share and post.

4. Keep the Content Light on Sales and Heavy on Value

Okay, you are trying to sell; that’s no secret. But your content balance needs to be heavily tipped to the value you are offering your community. The best campaigns are thoughtfully prospect-centric – you know them – and the call to action seems more like a way to keep the conversation going.

5. Choose the Appropriate Channels

Businesses can use email to automatically share campaigns and messages to Facebook fans, Twitter followers, Linked-In connections, Google+ and email subscribers. Not to mention fan pages and blog embeds, two critical forums you should not overlook. Many messages can run the gamut, but let the nature of your message help determine which channels are most appropriate.

6. Get Your Video’s Going

Explore using video. The stats are in: viewers respond more enthusiastically and are more likely to share your message. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%. Using email + video to kick off the conversation lets you show benefits instead of telling about them, and viewers respond to that. Meanwhile, technology has progressed so that everyone can afford to do it right.

7. Get to the Point

Sounds simple to set up parameters, goals and objectives for what is, ideally, a conversation, but never forget this is a campaign. And campaigns are based on their destination. What do you want out of this? Awareness? Directly drive sales? Drive page traffic? Or to tap into how your audiences feel about your organization – good or bad?

8. Use Creative Email Techniques

You want the ability to engage viewers directly from the email, rather than leaving the email to follow a link where it will play. This key feature keeps communication direct with customers and aligned with the accompanying email message. It will also let you look at all of their behavior – stats on what they clicked, how often and much more – so you fine-tune your future messages according to their likes and dislikes.

9. Look Back and Go Forward

Reporting, well integrated with Google Analytics, will show how campaigns drive page visits, shares, new Facebook fans and email subscribers so that you can not only track it all, you can exactly measure your success to fine-tune future campaigns.

For more information on Social Marketing or if you would like to start a Social Marketing program for company, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Website Design & Development Tips #4

Make sure that your design and coding are scalable. Technology is changing rapidly, screens are getting larger (and smaller too), making it hard to test your site on all screens and platforms. Making a scalable site is crucial with the way technology is constantly changing.

eMail Tips #3

Read your email out loud to ensure the tone is that which you desire. Try to avoid relying on formatting for emphasis; rather choose the words that reflect your meaning instead. A few additions of the words “please” and “thank you” go a long way!

Hosting Tips #4

Always back up your website regularly to your own PC and/or to another server or location other than your host’s server(s). Your host may or may not take regular backups of your site/server, but you should never rely on these. In fact most hosts make it clear as part of their terms and conditions that you are responsible for backing up your own data. If a host goes down or goes bankrupt for example, you cannot depend on being able to get back your data or any backups stored on their servers. You must backup remotely to at least one other reliable independent location, preferably more, and backup regularly so that your backups are at the most 24 – 48 hours out of date.

Hosting Tip #3

If your website, or even the host’s site itself, goes down for more than 24 hours, start getting very worried. This is not normal, particularly if you were not given any prior warning or plausible explanation. Check the WebHosting Talk Outages Forum to see if there is an existing discussion on an outage at your particular host or their upstream provider.

Social Marketing Tips #1

Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. They blog about being entrepreneurs, which is great – if your target audience is entrepreneurs. Blog about the things that your community wants to know about.

Three Considerations Before Changing Your Website

SEO experts and internet marketing professionals understand that changing and/or moving your website can result in positive outcomes regarding your search engine ranking. The most common changes that business owners make are changes to domain names, changes in web design, changes in content management systems, and changes in web hosts.

All such changes can be beneficial, but they do not come without risks. So before you make a move, consider how such a move might affect your business in particular.

  1. 1.       A Change in Domain Name. Many business owners feel that a change of domain name is appropriate since a domain name relevant to website content can have a positive effect on search engine rankings. Some businesses change domain names because they have been acquired by other companies, and some businesses change domain name because the name of the company itself changed. So what should you do if you plan to change your domain name, for whatever reason? If you are only changing your domain name, 301 redirects are a good start. Once those are place, contact the owners of all your top referring websites and ask them to update their links to reflect the change in your domain name. Your primary concern in changing your domain name should be to communicate to other search engines that your change is permanent in order to retain as much link equity as you can.
  2. 2.       A Change in Web Design and Content Management Systems. These are the two factors that can most dramatically affect your visibility. Before you undertake such a change, be sure you understand exactly how search engines will treat your website in the aftermath. When companies make a change to a website, their primary concern is making the transition smooth for potential customers who visit the site. What they often neglect to take into consideration is the effect that a change in URL syntax will have on search engines. Create a map of old URLs to new URLs, and use 301 redirects as mentioned above. And just as you did when changing domain names, contact the owners of your top referring sites and request that they change the URLs to which they are linking. If you have pages that cannot be mapped, use user-friendly and search engine-friendly 404 error pages. Once you have finished the CMS and design changeover, beware of the need to constantly monitor broken links.
  3. 3.       A Change in Web Host. The only real issue with changing web hosts is timing. If this is your plan, you should start by putting your site at its new location. Then make your DNS changes so that your domain names points to the new location. Make sure your new location has been crawled by the search engines before closing down your previous location. If you are considering a website change, your primary concern should be making a smooth transition both for your customers and visitors, and for search engines. Many companies are so concerned about making a seamless transition for users that they forget the impact a change can have on search engine rankings. Make it easy for search engines to understand what is going on. If you are uncomfortable with making a website change, or if you are not sure how to make it easy for search engines to translate your move, consider hiring an SEO expert or internet marketing professional to help. These individuals have years of experience in helping companies transition from one web location to another. They can help you communicate a domain name change to search engines. They can help you create maps and implement 301 redirects if you change your design and/or your content management system. And they can help you correctly time your transition if you change your web host.

What Features Should You Look For When Finding a Good Web Hosting Plan

When looking for a host, it will be useful to obtain as much information as possible about the web hosting company itself and the services they offer. These pre-sales questions are a way to check several things about the web hosting company. You can obtain detailed information about the services they offer – the web hosting plans they have, the features included there, etc.

These days hosting plans on the web are getting very competitive and features of each plan are comparatively the same among web hosting providers. Whether novice or expert, you can find some useful information in this article to learn about some of the considerations to look at when you choose a web hosting service.

In this article I will not talk about things like space ,traffic and prices since there are plenty of related articles nowadays rolling around the net. My goal will be to clarify some of the most important features you have to look for when choosing your web hosting provider.
The following are 10 basic features that can be found in a Unix/Linux hosting plans that every serious hosting provider should offer you.

  • Control Panel – This is where you manage your hosting account. In the context of web hosting it is an on-line application that give us the user ability to control many aspects of his web hosting account including, but not limited to: creating mailboxes, setup email forwarding, uploading and editing files, creating sub domains, park additional domains, automated installing of ready to use scripts and programs, managing databases, setup shopping carts. You need to check what exactly is included in a given control panel with the web hosting company you have chosen to go with.Some hosts use a third party control panel like cPanel or Plesk. Others use an inhouse developed control panel.The moment you signup for a hosting package, you must be provided with a CP to manage your webspace.
  • POP3 email accounts & aliases – is an example POP3 email. POP3 is an electronic mail protocol used to retrieve messages stored on an Internet/intranet e-mail server. Whenever a client wants to check for messages it connects to its Internet Service Provider’s e-mail server and uses POP3 to login to its mailbox and download its messages.
  • FTP Accounts & Virtual FTP – This is where you upload your files, delete them, update them. This again comes along with the CP. Make sure you have handful of FTP sub-accounts also to provide your clients/users password protected directories. This is very much useful wherein your clients / users can use the FTP to upload /download files from particular password protected folder of your website.
  • Backup – Most of the Hosts take Automated Backups. But users do not take much care on this while choosing the hosting plan. This feature is as essential as any other in this list.
  • Web Statistics – Analysis is of your website visitors plays a important role in the success of your website. Say, your website has been launched and you get 50 unique visitors or more than 500 visitors per day. Whatever the case may be, you can view the report using Statistics Application that run in the server backend. A popular web statistic software is Webalizer.
  • PHP & Mysql Support – PHP is a scripting language that is especially suited for Web development and can be embedded into HTML. PHP is mainly focused on server-side scripting, so you can do anything any other CGI program can do, such as collect form data, generate dynamic page content, or send and receive cookies. MySQL is a true multi-user, multi-threaded SQL database server. MySQL is fast and flexible enough to allow you to store logs and pictures in it. Its main goals are speed, robustness, and ease of use.All the Linux Plans support PHP & Mysql. Make sure you get this free of charge when you buy the hosting plan. Few hosting providers offer good of MySQL Database Support & PhpMyAdmin.
  • Webmail & SMTP – A web based email program. Most web hosting companies do provide webmail access to their customers. Often it comes with addressbook, rich text editor, spelling checker, and all the features of any other email program offers. Email becomes key part in your life once you launch the website. Check if the hosts provide with Webmail to check your mails thru a web based interface such as Squirrelmail or Horde. Checking email will be faster if you download the mails thru email clients such as Eudora or Outlook Express. Only if SMTP or IMAP support is enabled you can use this option. All our recommended hosts has this feature.
  • SPAM Filter – No email user is free from a spam attack. It is the Email equivalent of junk mail. It is becoming one of the biggest problems in the Internet today.Hence you need to have spam filters installed on the server where your website resides.
  • HTTPS (SSL) access to your hosting account. SSL is used for secure communication between the user browser and the server. The information is encrypted and secure. SSL is usually used for eCommerce sites and sites that require submission of other sensible information like usernames and passwords. To have an SSL on your site you can use the shared SSL certificate provided by your hosting company or you can purchase an SSL certificate for your site and ask the host to install it.
  • Shell (telnet or SSH) access to your account. SSH is used for secure access to your account. SSH is usually offered on Unix hosting plans. You can zip, unzip files, change permissions of files, run certain programs on the server.
  • Sub-domains for creating sub-sections to your site without having to use directories in URLs
  • Shopping Cart – A shopping cart is a piece of software that acts as an online store’s catalog and ordering process.

If you need help with your hosting needs and or would like a quote a hosting and maintaining your website, please contact eTargeting today at 1.888.WEB.HITZ or click here to contact us .

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