Author Archive for ‘Jeff Dailey’

Jeff Dailey - Principal and CEO
Jeff has been at the forefront of eMarketing for nearly eighteen years, including the planning, development and implementation of more than 350 websites in the B-to-C and B-to-B sectors. Several of these sites have won national awards from PCWeek and eWeek magazines, Information Week magazine and Harris Interactive.

Is SEO Content Important?

dfeefeeeeOne of the most effective ways to maximize your website traffic is through the use of search engine optimization (SEO). When searching for an item in the internet, users would usually go to search engine sites like Google, Bing or Ask. These sites work by looking throughout its database of web pages and returning links with search results. If you wonder how they can possibly obtain copies of numerous links and stored in their own data store room, here is how it is done:

  • Google and other search engine websites have crawlers with them to get some keywords of the website.
  • These keywords are stored in their database.
  • When a user will search a certain topic, the engine will try to sort on websites containing the keywords.
  • Search results will give the internet users the link of the website that contains the keywords.

When using the right keywords, your websites will be possibly visited by a number of web users around the world. The advantage about attracting traffic to your website is that more advertisement will surely find its exposure on the heavily visited site. Here, the business of search engine optimization or SEO will take place. The most important thing a website should have is its content. It is the bread and butter of the site. Its contents can make audiences around the world get interested in what one has to offer. It must be taken into consideration that SEO is the vehicle to get your target audience to your website.

Here are some steps to make an SEO friendly website:

1.      Prepare for the Meta Tags

One has to be familiar with the basics of HTML to know what tag is. Meta tags are HTML tags which can be found in the source code of an HTML file or simply put it the website source code. Meta tag contains necessary information of the website which cannot be found in the interface page of the website. These are hidden tags that can only be determined by the SEO crawlers. In this way, one has to prepare the meta tags by putting on it the information about the website, and at the same time getting to know the keywords. Knowing the keywords is like putting a webmaster in the shoes of the searchers. In this way, one can identify what keyword one has to type in the search engine

2.      Creating Website Portal with Many Keywords that Relate to Your Product or Service

Website portals are the entry point of every surfer to a certain website. One has to stuff the necessary keywords in the portal so that SEO”s crawler can readily attract on it. However, extra care must also be done to avoid being blacklisted by the SEO”s. SEO crawlers, especially the most sophisticated one, can detect if there is spamming or too much keyword on the portal. Keywords should not only be substantiated with content, it must also be used wisely along the content. Otherwise, the website will totally be unknown because it is in the blacklist.

3.      Submitting Directories to a Search Engine Site

When connecting to search engines it is important not to wait for the crawlers to crawl on the website. Establishing direct contact to the Search Engine site can be done by submitting directories. However, the website must be prepared before submission of directories. It must get rid of dead links or other spamming agent which can be very harmful in search engine ranking of a website. Directory submission is usually being reviewed manually by the people manning the search engine. In this way, search engines can determine if the website is indeed substantially stuffed

4.      Maintain the URL

When maintaining the traffic to your website is very important to keep the URL. URL is very important for websites especially if one is only dependent on SEO crawlers. Having a dead URL is not only damaging to the website’s ranking, it will also lose the interest of web surfers. Avoiding any forms of symbols and other non alphanumeric is one way of building a good URL. Symbols and non-alphanumeric characters are usually ignored by the SEO crawlers. In this way, the website will not be overlooked. Knowing how an SEO works is an advantage for a webmaster.

Search Engine Optimization 101

Search Engine Optimization (SEO) is a critical part of you website success, so understand the basics and the initial methods to SEO your website is very important.  Search engine optimization (SEO) refers to the techniques used in web marketing to increase the visibility of one’s website. The use of the internet as the primary source of information for most people has made search engines invaluable.

dsdfsdfsdfThe ability to list your page on the first page of search engine results, and particularly in the top three results, is used as a yardstick for success in search engine optimization. Most internet users are in need of quick information and thus will only access the top pages on the search results. In fact, studies have shown that more than 90% of searches never go beyond the first page of results. This means that a highly ranked page will drive significantly more traffic. Attaining higher ranking makes search optimization a necessity for websites. It has become a fundamental need for every website as it will ensure more visitors to the website which in turns translates into more revenue.

The role of your site’s content is critical. The content’s quality must be top notch which often requires rewriting articles while also focusing on using keyword phrases. These keywords and phrases are pointers to what the site is about. However, the keyword density, or how often you use it on the page, should not go overboard as this will lower the integrity of your site. It is critical that the keywords be used in the right context. In addition to including the keywords in the text, it is also helpful to use them in the title to further optimize the site.

Search engine optimization also requires building links from other websites to your site. Search engines use this metric to gauge how authoritative and popular your site is. The more the links to your site, the more it will be crawled and the higher it will rise in the rankings. It is important to recognize, however, that not all links are created equal. These links will provide the most value to your website:

  1. they are from an authoritative website and
  2. they use relevant keywords in the anchor text

These are just a few of the methods available for search engine optimization. By learning these methods, you can ensure that your website will have a higher ranking in search engines and continue to drive organic traffic to your website.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Can Social Bookmarking Create a High Website Ranking?

Social bookmarking is a good method to achieve a great page rank. Not only will these actions increase rankings amongst search engines, it will also heighten the amount of inbound links, get a web page indexed sooner, and direct far more targeted visitors towards the site as well. Automatic social bookmarking is a much quicker formula than the manual technique applied inside the previous. It truly is a specifically created tool can provide the advantages outlined above and numerous others.

Backlinks – Inbound links are in a position to improve an website’s rating amongst search engines. The more backlinks a website has the greater within the list it’ll go. There is an unlimited amount of keywords and phrases that is usually linked to a web site via bookmarking. Inbound links that have very little to perform with the site, they are connected for the desire to improve the place within your internet site with a web page of search engines.

Indexing – search engines are usually seeking for web-sites with relevant key phrases. Most web-sites employed for social bookmarking are thought of to become authoritative internet sites.

Better pagerank – when is actually a social bookmarking site incorporates a top pr, link to this sheet will even give the positioning linked to the next pagerank. Many individuals will connect all their websites by doing this, therefore boosting the PR of all their internet sites at as soon as. Backlinks to sites with substantial pr may be sold for minor funds.

Targeted traffic – The volume of targeted traffic targeted by bookmarking is phenomenal. Bookmarks various codes, so extra well-known tags will raise search enginese. Individuals are able to peruse over the social networks and just click on something they wish to look at. That is how many individuals stumble upon a brand new web site they discovered.

Acquiring computer software that may automate social bookmarking to bring location is one particular in the fastest techniques to get a top web page rank. This Top PR tends to supply most individuals with a  lot better earnings inside the long term.

The Advantages of Using Sitemaps

Google Sitemaps are files (XML) that list the pages available on a site. The aim is to help site owners notify search engines about the pages on a website that are available for indexing.  You  can also include information about each page, such as when it was last updated and its importance in the context of the site.

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

Now some developers argue that site index is a more appropriately used term to relay page function, web visitors are used to seeing each term and generally associate both as one and the same. However, a site index is often used to mean an A-Z index that provides access to particular content, while a site map provides a general top-down view of the overall site contents.

The document structure and encoding are standards for Search Engine Spiders to find and parse sitemaps. There is an example of an XML sitemap below (missing link to site). The instructions to the sitemap are given to the crawler bot by a Robots Text file, an example of this is also given below. Site maps can improve search engine optimization of a site by making sure that all the pages can be found. This is especially important if a site uses a dynamic access to content such as Adobe Flash or JavaScript menus that do not include HTML links.

Google Sitemaps Benefits:

  • Alert Google to Changes and Additions to your Website Anytime You Want
  • Your Website is crawled more efficiently and effectively
  • Web Pages are categorized and prioritized exactly How You Want
  • Speed up the process of New Website and New Web Page Discovery
  • No Waiting and guessing to see when Spiders crawl your web pages
  • Google Sitemaps is likely to set the standard for Webpage Submission and Update
  • Notification which will extend the benefits to other Search Engines
  • The Google Sitemaps service is Free.

 

The Difference Between Page Rank And Search Rank

There is a lot said about Google SEO and how you should correctly optimize your pages for the Google algorithm. Getting a top position for a competitive keyword on Google is every webmasters dream and will potentially draw in thousands of qualified visitors.

However there are some common myths out there relating to Google SEO and how to rank for your chosen keywords. A lot of webmasters simply look at the Google Page Rank tool bar and presume the sites that rank highest are the sites with the best Page Rank.

This is something that needs clearing up, Page Rank is only an indicator of the authority a site holds and does not relate to where your site ranks for a given keyword. Ranking for a keyword needs full optimization starting off page and finishing on page, that’s right your off page factors are the first thing Google notices so these need to be heavily optimized.

Page Rank simply adds value to an already optimized site but is from the be all and end all, in my experience I would probably say it makes up around 5% of the keyword ranking equation, so how do we rank for these keywords? Well let me try and take you through the process I like to call the line of relevance.

Google wants your site to be relevant, it wants every aspect of your site to tell it exactly what the content on your site relates to, so start with your back links. They need to be from pages that are relevant to the keyword you are targeting, the title tag of the page you are getting the link from preferably needs to contain the keyword you are optimizing for, however this can be difficult. As a bare minimum the content on the page should be closely related with the niche you are involved with.

Then your link text needs to be anchored with your keyword and that anchor link then needs to be linked back to your page that is anchored for that same keyword, it should be in your title, headings and content. The final aspect is links from your site. There is to debate as to the effectiveness of outbound links but I always find it good practice to anchor a few of your outbound links using your target keyword. If Google sees relevance throughout the full crawl of your site you are going to rank highly for your keyword. If your keywords are ultra competitive, get building those links.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Deadly SEO Mistakes You Must Avoid

Are you getting mediocre results from SEO? If yes, this article is for you. To achieve success with SEO, you must target the right key phrases and build links consistently. It is a continuous process – not a one-time effort.

With this in mind, let us take a look at the 4 deadly SEO mistakes that you must avoid at all cost. These are the mistakes that many optimizers made that prevent them from getting successful results:

  1. You optimize the wrong keywords. If you are trying to optimize keywords that are too generic, it is very hard for you to achieve success from your SEO effort. This is because you will get yourself into a more competitive battlefield with other optimizers. So, spend some time to do your research and look for key phrases with lesser competition but relevant to your business. Remember that if you optimize keywords that are not relevant or too generic, even if you achieve high rankings for them, there will be no conversion.
  2. You do not tag your pages with relevant key phrases. This is the most common mistake that many webmasters made. I believe you have seen websites that place only their company names in their Title tags. Title tags are words that appear on the top left hand side of your Internet browser. You must place keywords in your Title tag because search engines give a lot of weight to it. The title tag is like the Title of a book. It tells readers what the book is about. Likewise, the title tag tells search engines what your website is about. If you are trying to get higher rankings for a keyword but it is not present in your title tag, it is very hard for search engines to award you with high rankings. Therefore, make sure that your title tag describes the content of your page and place important keywords right at the front of it.
  3. You do not have enough content or your content is outdated. SEO is more than just tagging your pages. You need to have enough content for search engines to read. To rank high on search engine listings, you must place keywords in your content. Moreover, if your website content is outdated, search engines will visit your site less often, and thus view it as less important. This also prevents your site from getting higher rankings in search engine listings.
  4. You do not build link consistently. Link building is a process of getting more incoming links to your website. Quality inbound links will help your website to achieve higher rankings for competitive keywords. But link building is a continuous process. If you never do it consistently, you will not achieve good result from SEO. So, always build links consistently by using article marketing, blog commenting, directory submissions, and other common strategies that optimizers are using.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Hosting Tips #5

Finding a good host is not a foolproof business. Even the smartest and most experienced webmasters can still fall prey to a host which suddenly goes bust. Hosting itself is a risky, expensive and complex business, so the companies involved in hosting – just like any other business – can experience ups and downs. If you find a good host, stick with them through the bad times, although this doesn’t negate the earlier rules I mentioned. For example, if a good host goes down for 24 hours or more, you should still research other hosts in preparation to move. Then when your host provides you with a reason for the downtime, judge its plausibility based on some research. All hosts have outages from time to time, but if a ‘good’ host experiences frequent outages, and things are steadily getting worse, then it’s time to move on.

Website Design & Development Tips #3

Make sure that your load time is low. In our fast-paced world, we don’t like to wait. I want to see your web page and I want to see it NOW. Try minimizing graphics, flash and scripts as they increase your file size. Also, make sure to optimize your code and delete any unwanted tags or unused scripts.

New Methods To Improve Website ROI Using SEO

Return on Investment (ROI) is the relationship between the total amount you spend and the total amount you earn from a certain internet marketing campaign.

If you are doing any online marketing campaign, then Return On Investment (ROI) is the most important measurement to estimate your success and the one metric that you must work hard on to improve over time.

Generally speaking, Return on Investment (ROI) is a performance measurement used to evaluate the efficiency of an investment and to compare the efficiency of one investment to the other or over a certain period of time.

Return on investment is a very popular metric due to its versatility and simplicity. That is, if an investment does not have a reasonable positive ROI, or if there are other opportunities with a higher ROI, then this investment should not be done. Return On Investment (ROI) is the final measurement of success for any advertising campaign.

How To Calculate your Return On Investment (ROI) ?

Return on Investment (ROI) for any advertising campaign is very simple to calculate. There are only two variations in the calculation formula:

  1.  Total cost of advertising campaign including all expenses related to this specific campaign
  2. Net Profit of this specific advertising campaign.

The Net Profit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

Why should you constantly monitor your Return On Investment (ROI) ?

Constant monitoring of your Return on Investment (ROI) either daily, weekly or both will guarantee 5 vital goals:

  1. To ensure that you are not losing money on any advertising campaign on a daily or weekly basis.
  2. To detect any sudden decrease in the performance of any campaign and to take necessary actions to put it back on track.
  3. To detect any sudden improvement in the performance of any campaign and to take necessary steps to exploit the situation for your advantage.
  4. To assess the effect of changing different elements of the campaign to keep the best elements as in split test and other testing methods.
  5. To detect if the campaign is achieving its goals or falling short.

How to Increase Your Return On Investment?

The two most important factors to improve your Return on Investment (ROI) are:

  1. Professional Search Engine Optimization.
  2.  Website Conversion Rate Optimization.

First: Website Search Engine Optimization

Search Engine Optimization is one of the best internet marketing strategies to improve your Return on Investment. SEO if done properly will bring your pages to the 1st pages of Google, Yahoo, Bing and other major search engines. This will simply give you much more exposure for a long period of time.

Once the initial cost of Search Engine Optimization is paid, you do not need to pay much money to keep your publicity or exposure on the internet.

Other traditional online and off line advertisements require continuous payment to keep your ads running. These payments accumulate to a huge amount of money over time that will far exceed the total cost of Search Engine Optimization.

Proper Search Engine Optimization can be in the form of a combination of any number of the following factors:

  1. Meticulous keyword research, analysis and selection to find and use the most profitable keywords for your business.
  2. SEO copywriting your main website pages and your landing pages to make them more Search Engine Friendly and more easily found by search engines.
  3. Link building to improve your link popularity and to achieve a top search engine placement.
  4. Social Media Marketing to create more brand loyalty and to reach more targeted visitors.
  5. (YOU DON’T PUT POINT #5 LIKE IN THE OTHER FILE??)

Second: Website Conversion Rate Optimization

When you increase your Conversion Rate, you will get more leads and more sales from your targeted traffic.

A variety of improvements can be applied to increase Conversion Rate:

  1. Find what are your Unique Selling Points (USP) and make them clear and obvious in your website and your landing pages.
  2. Improve your website design to be more search engine friendly and to better communicate your message to your visitors.
  3. Improve your website usability and accessibility to make navigation and finding information, products or services easier for your visitors.
  4. Improve your sales copy to clearly present the benefits of your products or services to be more convincing and compelling to your visitors. Such a Sales copy will encourage and entice your visitors to convert.
  5. Improve landing pages to accurately match your advertising campaigns and the keywords used in them.
  6. Ensure that your landing pages are closely relevant to the content of your website.
  7. Track your campaigns and analyze results to improve performance.
  8. Experiment with different ads, and split test every element and every step of your campaign to fine tune your marketing campaign and improve your return on investment (ROI) results.

5 Mistakes to Avoid Which Using SEO

Search Engine Optimization (SEO) has been widely adopted by website owners. Compared to even two years back, website owners have now become more SEO savvy and have used SEO to unleash the business potential of their websites. Though, SEO industry is evolving fast, there are some basic principles which have to be adhered no matter what. Similarly, there are some SEO mistakes which though may seem basic can cost rankings on search engines:

  • Title Tags with No Keywords: Lot of times, we see web page titles with just company name or some other inappropriate text with no relevance to the actual content of the page. A title tag is meant to educate both search engines and a human user about the theme of the webpage. Title tag can be one of the most on-page factors that determine your ranking in search results.
  • Improper URLs: Long URLs with parameters can be incomprehensible for both a site visitor and search engine spider. Descriptive filenames with appropriate keywords not only assists a user but also may help in search results. A word of caution: Don’t overuse keywords in filenames.
  • Poor Navigation & No Sitemaps: Spider bots rely on navigation and sitemaps to index pages. Menus made in Flash and JavaScript are unreadable to bots and they may choose to ignore them. Sitemaps, both HTML and XML allow search engine spiders to efficiently and quickly crawl a website. Avoid menu made in flash & JavaScript and always provide sitemap for ease of navigation. Use text as far as possible for creating menus.
  • Inappropriate Anchor Text: “Click here” or “Learn More” are just couple of examples of anchor text which should be strictly avoided as they do not tell anything about the page linked to. Use descriptive text such as “Arizona SEO Company” which includes your keywords and also relates to the page linked to. Don’t use anchor text which has no relation to the linked page.
  • Disallowing a Search Engine: Many times, a newbie while fiddling with robots.txt file may ban a search engine. Robots.txt file is kept in the website root folder and instructs bots on which folders and pages they can crawl or not. A novice webmaster can mistakenly disallow a search engine bot and thus, search engine bots may not index the website.

The mistakes mentioned above can be easily avoided. Such mistakes can be typically seen in websites which have been optimized by inexperienced SEO consultants or web designers/website owners with little or no knowledge of SEO. Thus, it is always recommended that a website should be optimized by experienced Phoenix SEO. An experienced SEO consultant not only avoids such mistakes but has also in-depth and latest knowledge of SEO industry which can give your website an edge over the competition.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

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