Author Archive for ‘Jeff Turcotte’

Jeff Turcotte - Vice President and General Manager
Jeff brings more than 35 years of sales, marketing and advertising agency management experience to eTargeting clients. Having been on both the client and agency sides, he understands the challenges of balancing budgets, expectations and branding. He has participated in the development of strategic and creative programs for blue chip medical device and diagnostic companies, hospitals, start-up enterprises, pharmaceutical firms and insurance companies. as an integral part of the senior strategic team at eTargeting, he helps develop strategic plans for clients and directs our account management teams in their goal to provide marketing counsel and sound program recommendations. Jeff holds a Bachelor of Science degree from Boston College and an MBA from Pepperdine University.

Some Common Mistakes in Website Promotion

April 17th, 2012 | Posted in SEM, SEO
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Getting website developed and launched is just the half work done. The major challenge is to make the site accessible and visible to your target audience. A website owner may have to undertake search engine optimization in order to do this. But often, website owners and webmasters make small mistakes, which may hinder their website’s chances of been popular.

Here is a small list of top most common Search Engine Optimization (SEO) mistakes:

  1. Neglecting linking to related content on other websites: Internet is a huge community and if you link to somebody else’s website for relevant article and information, it may turn out to be useful and fruitful association in future. This also makes your own site a much better resource in a reader’s viewpoint.
  2. Use of irrelevant keywords: Proper keyword selection may be the difference between a hit or flop site. If you are targeting wrong keywords then you may get wrong audience. That will mean no sales and money down the drain.
  3. Use of ultra competitive keywords: Also, targeting most competitive keywords means that you are vying for the same audience as other established sites are already doing. It can get very difficult to attain rankings for them and hence a long wait for proper results. a Blog.
  4. Incorrect use of Social Media: Many times, website owners incorrectly using social media to promote your site. The key behind using social networking sites and micro blogging sites like Facebook and Twitter is to effectively disseminate information of your website and build relationships with like minded people and communities. Indiscriminate tactics and information overload can scare off people.
  5. Irritating Pop-ups: Pop ups which spring up every now and then and refuse to go are particularly irritating and can turn visitors away from website.
  6. Overactive promotion: Activities like hyper active link building or keyword spamming can set off a search engine’s alarm bells. Backlinks should be built naturally and over a period of time.
  7. Over use of JavaScript: JavaScript menus and too much Java script can actually make it difficult for search engine crawlers from spidering your website and gleaning information from your website. This information is very vital since this is used in search engines’ algorithm for ranking a website in their results. Similarly, over use of flash, images and frames can mar your site’s prospects.
  8. Brazen Promotion: On your face tactics on forums, website or blog can put off people. Target your audience subtly and respect the rules and etiquettes of the blogs, forums used.
  9. Over reliance on traditional methods: Traditional SEO methods cannot be the only activities. New age methods like social media, micro blogging are increasingly becoming important factor in website promotion.
  10. Uninteresting/Irrelevant Content: A website with irrelevant content or information which doesn’t catch a reader’s attention won’t get too many repeat visitors.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Successful eMarketing using Press Releases

April 5th, 2011 | Posted in Blog
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Every business person wants to be a successful corporate entity. All business owners try their best to market themselves and to be known all over the world. The more well known a company is the more the chances of higher sales and profits. But to be well known, every business needs an effective marketing plan. And here the importance of a good press release can be understood. A quality press release can be a very successful tool to grab attention from consumers and to make your presence felt in your industry. Press releases are now becoming he preferred route to announce news and to build media relations.

Press releases are very helpful in Promoting Media Relations. Press releases increase your product and service awareness and build your credibility among your industry and clients. Press releases circulated through strong medium can work very well against your rivals. Such is the effect that every big corporate nowadays issue Press releases to market themselves all around the world.

How to write the best press release to convey your message? What is the best strategy for press release? There are thousands of other companies who send out press releases. So what make your press release so unique? How can you make it stand out from the rest of the competition? Make the people know that you are the best in your field. The trick is to write about feature leads for your products and services. This will enlighten people about your product and also may entice the readers. They will know your products advantages, highlights which will make them more favorably inclined to your products. But just listing the product features is not enough. You have to use them creatively. Compare it favorably with competing project. Indulge in bit of hyperbole and make the features quantifiable. The press release needs to be attractive and eye catching. Grab attention with the title of your write-up. Generic titles will be lost in the crowd. The press release should be interesting and should be able to engage the reader till the end. The message should be conveyed effectively.

A good Business Owner should always keep on testing new marketing strategies and not get complacent. S/he will undergo lot of challenges and up & downs and hence should remain steadfast in his/her commitment to the passion and company. Perseverance is often the most defining factor between success and failure. Be innovative and resourceful and results will be visible soon!

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