The Difference Between Page Rank And Search Rank

There is a lot said about Google SEO and how you should correctly optimize your pages for the Google algorithm. Getting a top position for a competitive keyword on Google is every webmasters dream and will potentially draw in thousands of qualified visitors.

However there are some common myths out there relating to Google SEO and how to rank for your chosen keywords. A lot of webmasters simply look at the Google Page Rank tool bar and presume the sites that rank highest are the sites with the best Page Rank.

This is something that needs clearing up, Page Rank is only an indicator of the authority a site holds and does not relate to where your site ranks for a given keyword. Ranking for a keyword needs full optimization starting off page and finishing on page, that’s right your off page factors are the first thing Google notices so these need to be heavily optimized.

Page Rank simply adds value to an already optimized site but is from the be all and end all, in my experience I would probably say it makes up around 5% of the keyword ranking equation, so how do we rank for these keywords? Well let me try and take you through the process I like to call the line of relevance.

Google wants your site to be relevant, it wants every aspect of your site to tell it exactly what the content on your site relates to, so start with your back links. They need to be from pages that are relevant to the keyword you are targeting, the title tag of the page you are getting the link from preferably needs to contain the keyword you are optimizing for, however this can be difficult. As a bare minimum the content on the page should be closely related with the niche you are involved with.

Then your link text needs to be anchored with your keyword and that anchor link then needs to be linked back to your page that is anchored for that same keyword, it should be in your title, headings and content. The final aspect is links from your site. There is to debate as to the effectiveness of outbound links but I always find it good practice to anchor a few of your outbound links using your target keyword. If Google sees relevance throughout the full crawl of your site you are going to rank highly for your keyword. If your keywords are ultra competitive, get building those links.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Written By: Jeff Dailey - Principal and CEO
Jeff has been at the forefront of eMarketing for nearly eighteen years, including the planning, development and implementation of more than 350 websites in the B-to-C and B-to-B sectors. Several of these sites have won national awards from PCWeek and eWeek magazines, Information Week magazine and Harris Interactive.

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