Social Media vs. Email Marketing

Brand loyalty is at an all time low among customers. This is because there are more companies trying to get attention of propective customers from all forms of different media. There is a tremendous competition in the market & that’s why it’s difficult to get full attention from the customer.

This problem is happening with Email marketing nowadays because of increased usage of social media sites. With the power of e-mail marketing and the emergence of social media, companies now have the ability to communicate with customers in the mediums where they spend most of their time online.

According to Forrester Research, social media will see the fastest growth of any online media channel in the next four years, with spending projected to reach $3.1 billion by 2014. Within the same timeline, Forrester predicts that e-mail users will go from 145 million to 153 million. So, although some have predicted that e-mail will be replaced by social media, which is clearly not the case.  Here are some strong points to consider:

  1. Almost all social networking sites require an email address for registration and updates are sent via e-mail
  2. 90% of US adults today continue to share information via e-mail
  3. Companies are still using landing pages, sign-up forms, custom applications and other methods to effectively acquire e-mail addresses and ultimately extend their reach.
  4. Social networking is often restricted or banned in the workplace
  5. While still less expensive than most channels, ROI can be difficult to quantify with social media marketing
  6. Email is universal, and social networks are not. Nearly everybody on the web has an email address, but not everyone joins social networks.
  7. Earlier this year, Forrester Research reported that email marketing in the U.S. alone was expected to reach $2 billion by 2014.
Written By: Jeff Dailey - Principal and CEO
Jeff has been at the forefront of eMarketing for nearly eighteen years, including the planning, development and implementation of more than 350 websites in the B-to-C and B-to-B sectors. Several of these sites have won national awards from PCWeek and eWeek magazines, Information Week magazine and Harris Interactive.

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