Archive for the ‘Blog’ Category

Web Hosting – Things to Consider

When looking for website hosting, finding the perfect match can be more difficult than it was a just few years ago.  Even a very straightforward website needs a complex array of tools & resources. Plus, the choices of providers, packages and servers are so diverse that it takes a very tech-savvy person to help sort it all out.  If you focus on creating a plan and executing step by step, the whole process becomes a lot easier. So, let’s get started at the very beginning, where the first choice is to decide the server type. Not everyone needs or has a budget big enough to afford a dedicated server, so it’s better to start from the bottom with a shared server.

hefefeddShare Website Hosting is where customers share disk space on the same shared server, with clearly defined access to tools and resources depending on what package the customer has chosen. VPS is another choice that is better than a shared server but cheaper than a dedicated one. The advantage is that a virtual private server allows for a lot more freedom and control than is possible on a shared server.

This is a virtual private server which offers full use of virtualized servers on the same physical server. Suffice it to say that multiple customers are using resources on the same machine, but it appears to each as if they have full control of the server. Assuming that the customer has made a choice of a server based on the budget and website’s needs, the next step would be to choose the OS.

This is important because there are things which one can do on a Windows server which can’t be done on a UNIX/Linux server, and vice versa. For example, ASP scripts can be run on Windows, while the UNIX server will be better for running PHP scripts. Practically speaking, those using Microsoft products across the board will find Windows more convenient, while others who prefer open source will likely prefer the UNIX server.

Next up is the specific web hosting package choice. This requires more than a little comparison shopping to see how similar packages from different hosts match up. Every company has different needs depending on the budget, traffic/bandwidth and expected growth in future, and the website type – as in whether it is a blog or an eCommerce site, has static or dynamic pages, and so on.

The final thing to decide is which provider is the most reliable and affordable. For this, one needs to visit the web hosting review listings on various sites, and check out the host in question. Also look personally into how current customers’ websites are working. The whole point of this exercise is to prevent the need for constant jumps from one host to another after the site launches, so make sure the host provides affordable upgrade plans that won’t disrupt service.

For more information on Website Hosting, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company


Is SEO Content Important?

dfeefeeeeOne of the most effective ways to maximize your website traffic is through the use of search engine optimization (SEO). When searching for an item in the internet, users would usually go to search engine sites like Google, Bing or Ask. These sites work by looking throughout its database of web pages and returning links with search results. If you wonder how they can possibly obtain copies of numerous links and stored in their own data store room, here is how it is done:

  • Google and other search engine websites have crawlers with them to get some keywords of the website.
  • These keywords are stored in their database.
  • When a user will search a certain topic, the engine will try to sort on websites containing the keywords.
  • Search results will give the internet users the link of the website that contains the keywords.

When using the right keywords, your websites will be possibly visited by a number of web users around the world. The advantage about attracting traffic to your website is that more advertisement will surely find its exposure on the heavily visited site. Here, the business of search engine optimization or SEO will take place. The most important thing a website should have is its content. It is the bread and butter of the site. Its contents can make audiences around the world get interested in what one has to offer. It must be taken into consideration that SEO is the vehicle to get your target audience to your website.

Here are some steps to make an SEO friendly website:

1.      Prepare for the Meta Tags

One has to be familiar with the basics of HTML to know what tag is. Meta tags are HTML tags which can be found in the source code of an HTML file or simply put it the website source code. Meta tag contains necessary information of the website which cannot be found in the interface page of the website. These are hidden tags that can only be determined by the SEO crawlers. In this way, one has to prepare the meta tags by putting on it the information about the website, and at the same time getting to know the keywords. Knowing the keywords is like putting a webmaster in the shoes of the searchers. In this way, one can identify what keyword one has to type in the search engine

2.      Creating Website Portal with Many Keywords that Relate to Your Product or Service

Website portals are the entry point of every surfer to a certain website. One has to stuff the necessary keywords in the portal so that SEO”s crawler can readily attract on it. However, extra care must also be done to avoid being blacklisted by the SEO”s. SEO crawlers, especially the most sophisticated one, can detect if there is spamming or too much keyword on the portal. Keywords should not only be substantiated with content, it must also be used wisely along the content. Otherwise, the website will totally be unknown because it is in the blacklist.

3.      Submitting Directories to a Search Engine Site

When connecting to search engines it is important not to wait for the crawlers to crawl on the website. Establishing direct contact to the Search Engine site can be done by submitting directories. However, the website must be prepared before submission of directories. It must get rid of dead links or other spamming agent which can be very harmful in search engine ranking of a website. Directory submission is usually being reviewed manually by the people manning the search engine. In this way, search engines can determine if the website is indeed substantially stuffed

4.      Maintain the URL

When maintaining the traffic to your website is very important to keep the URL. URL is very important for websites especially if one is only dependent on SEO crawlers. Having a dead URL is not only damaging to the website’s ranking, it will also lose the interest of web surfers. Avoiding any forms of symbols and other non alphanumeric is one way of building a good URL. Symbols and non-alphanumeric characters are usually ignored by the SEO crawlers. In this way, the website will not be overlooked. Knowing how an SEO works is an advantage for a webmaster.

Top 10 Reasons for Using a Content Management System for Your Website

  1. Put content creation into the hands of content managers — where it belongs. This will speed up the deployment of new ideas and concepts, and keep web sites from becoming stale and out-dated.
  2. Speed the creation and maintenance of web sites using page templates and web components (surveys, FAQs, calendars, image galleries, etc. — standard features in a good CMS.
  3. Take advantage of Web 2.0 and social media. Your enterprise CMS will provide everything you need to stay current (message boards, blogs, RSS etc.), all in one integrated package.
  4. Host web sites for others. Point Dynamics CMS offers an “on-demand” solution with a “zero-downtime” network guarantee.
  5. An enterprise class CMS will have built-in, role-based security that allows non-IT staff to easily grant or restrict access to web pages and documents on intranets, internets, and portals.
  6. An affordable solution with a built-in document management component will lower hardware costs by eliminating servers and disk space previously needed for uncontrolled document growth and storage.
  7. A solution that has both Web Content and Document Management with built in role-based security, limits legal liability and ensures an easy and smooth Disaster Recovery process.
  8. You can free-up IT resources by removing the burden of web site creation and maintenance; your IT staff can work on other projects that have been delayed/placed on the back burner due to a lack of resources.
  9. Create professional portals that are interactive and personalized, prompting return visits, repeat business and loyal customers.
  10. ROI can be measured in hard dollar cost savings as well as those immeasurable “soft” benefits. This includes, but is not limited to:
    1. Decreased time to “market” resulting in increased sales.
    2. Expanding products/services reach via WEB 2.0 tools.
    3. Decrease in costs for web site design, creation, and maintenance.
    4. Increased productivity and improved process efficiencies.
    5. Dramatic reduction in paper/storage costs.
    6. Increase in brand awareness.

Search Engine Optimization 101

Search Engine Optimization (SEO) is a critical part of you website success, so understand the basics and the initial methods to SEO your website is very important.  Search engine optimization (SEO) refers to the techniques used in web marketing to increase the visibility of one’s website. The use of the internet as the primary source of information for most people has made search engines invaluable.

dsdfsdfsdfThe ability to list your page on the first page of search engine results, and particularly in the top three results, is used as a yardstick for success in search engine optimization. Most internet users are in need of quick information and thus will only access the top pages on the search results. In fact, studies have shown that more than 90% of searches never go beyond the first page of results. This means that a highly ranked page will drive significantly more traffic. Attaining higher ranking makes search optimization a necessity for websites. It has become a fundamental need for every website as it will ensure more visitors to the website which in turns translates into more revenue.

The role of your site’s content is critical. The content’s quality must be top notch which often requires rewriting articles while also focusing on using keyword phrases. These keywords and phrases are pointers to what the site is about. However, the keyword density, or how often you use it on the page, should not go overboard as this will lower the integrity of your site. It is critical that the keywords be used in the right context. In addition to including the keywords in the text, it is also helpful to use them in the title to further optimize the site.

Search engine optimization also requires building links from other websites to your site. Search engines use this metric to gauge how authoritative and popular your site is. The more the links to your site, the more it will be crawled and the higher it will rise in the rankings. It is important to recognize, however, that not all links are created equal. These links will provide the most value to your website:

  1. they are from an authoritative website and
  2. they use relevant keywords in the anchor text

These are just a few of the methods available for search engine optimization. By learning these methods, you can ensure that your website will have a higher ranking in search engines and continue to drive organic traffic to your website.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Can Social Bookmarking Create a High Website Ranking?

Social bookmarking is a good method to achieve a great page rank. Not only will these actions increase rankings amongst search engines, it will also heighten the amount of inbound links, get a web page indexed sooner, and direct far more targeted visitors towards the site as well. Automatic social bookmarking is a much quicker formula than the manual technique applied inside the previous. It truly is a specifically created tool can provide the advantages outlined above and numerous others.

Backlinks – Inbound links are in a position to improve an website’s rating amongst search engines. The more backlinks a website has the greater within the list it’ll go. There is an unlimited amount of keywords and phrases that is usually linked to a web site via bookmarking. Inbound links that have very little to perform with the site, they are connected for the desire to improve the place within your internet site with a web page of search engines.

Indexing – search engines are usually seeking for web-sites with relevant key phrases. Most web-sites employed for social bookmarking are thought of to become authoritative internet sites.

Better pagerank – when is actually a social bookmarking site incorporates a top pr, link to this sheet will even give the positioning linked to the next pagerank. Many individuals will connect all their websites by doing this, therefore boosting the PR of all their internet sites at as soon as. Backlinks to sites with substantial pr may be sold for minor funds.

Targeted traffic – The volume of targeted traffic targeted by bookmarking is phenomenal. Bookmarks various codes, so extra well-known tags will raise search enginese. Individuals are able to peruse over the social networks and just click on something they wish to look at. That is how many individuals stumble upon a brand new web site they discovered.

Acquiring computer software that may automate social bookmarking to bring location is one particular in the fastest techniques to get a top web page rank. This Top PR tends to supply most individuals with a  lot better earnings inside the long term.

Shared versus Managed – Web Hosting

jhkjhkjefeWhen evaluating website hosting, there are many different choices to make when it comes to selecting the best type of web hosting for your particular needs.

There are two different types of website hosting we will go over:

  • Shared Website Hosting
  • Managed Web Hosting

Shared Web Hosting

Shared website hosting by far is the most popular type of web hosting and is ideal for most websites. However, many websites with very high volume of traffic or have security of sensitive information on them would not work well in a shared website hosting environment.  In these cases managed web hosting is a much better choice.

For smaller websites, purchasing a server or paying to leasing a dedicated server would be an unnecessary and very significant expense. Shared web hosting is an inexpensive and effective web hosting solution for smaller websites. This type of hosting is referred to as shared web hosting simply because multiple websites share space on a single web hosting server.

Web host servers are large and powerful, and have sufficient room and bandwidth capacity to host multiple websites with ease. When you select a shared web hosting option, you purchase a package from a web hosting company, like eTargeting, the will include a certain amount of space and bandwidth on the server. This option allows website owners to enjoy the power of a powerful web hosting server without having to pay for more than is actually needed.

The number of other websites with which your site shares a web host depends on the size and bandwidth needs of each website along with the capacity of the server. As long as your shared web hosting agreement includes a sufficient amount of space and bandwidth for your needs, you don’t have to worry about running out of room in a shared environment.

Managed Web Hosting

Websites that deal with highly sensitive confidential information, as well as those who receive a great deal of traffic are more suited for a dedicated web hosting environment than for shared web hosting. With dedicated web hosting, your website does not share a server with other websites. One web hosting server is dedicated specifically to your website.

Most companies who need the capacity of a dedicated web host decide to go with a managed web hosting solution. This is because the actual management and administration of a dedicated host can be very time consuming. If a website owner selects an unmanaged hosting option, they are responsible for every aspect of maintaining the web hosting server. Managing a web host is very time consuming, and involves everything from day to day maintenance to security issues.

Those who operate large websites are typically busy with other activities, and it is worth setting up their web hosting agreement so that the hosting company handles most of the task associated with managing the dedicated host. Another option for managed web hosting is simply to contract with an outside organization, like eTargeting, to handle the duties associated with managing the web host server.

Making a Decision

If your website is large enough to need a dedicated web hosting, it is certainly in your best interest to go with managed hosting instead of unmanaged hosting unless you employ a server maintenance expert who has the time to handle the large task of maintaining your web server. However, before making the decision to invest in managed hosting, it is in your best interest to see if shared web hosting will meet your needs. Shared web hosting is significantly less than dedicated hosting options. Remember that shared web hosting is sufficient for most websites, so don’t take on the expense of managed hosting if it is unnecessary.

For more information on Website Hosting, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

The Advantages of Using Sitemaps

Google Sitemaps are files (XML) that list the pages available on a site. The aim is to help site owners notify search engines about the pages on a website that are available for indexing.  You  can also include information about each page, such as when it was last updated and its importance in the context of the site.

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

Now some developers argue that site index is a more appropriately used term to relay page function, web visitors are used to seeing each term and generally associate both as one and the same. However, a site index is often used to mean an A-Z index that provides access to particular content, while a site map provides a general top-down view of the overall site contents.

The document structure and encoding are standards for Search Engine Spiders to find and parse sitemaps. There is an example of an XML sitemap below (missing link to site). The instructions to the sitemap are given to the crawler bot by a Robots Text file, an example of this is also given below. Site maps can improve search engine optimization of a site by making sure that all the pages can be found. This is especially important if a site uses a dynamic access to content such as Adobe Flash or JavaScript menus that do not include HTML links.

Google Sitemaps Benefits:

  • Alert Google to Changes and Additions to your Website Anytime You Want
  • Your Website is crawled more efficiently and effectively
  • Web Pages are categorized and prioritized exactly How You Want
  • Speed up the process of New Website and New Web Page Discovery
  • No Waiting and guessing to see when Spiders crawl your web pages
  • Google Sitemaps is likely to set the standard for Webpage Submission and Update
  • Notification which will extend the benefits to other Search Engines
  • The Google Sitemaps service is Free.


The Difference Between Page Rank And Search Rank

There is a lot said about Google SEO and how you should correctly optimize your pages for the Google algorithm. Getting a top position for a competitive keyword on Google is every webmasters dream and will potentially draw in thousands of qualified visitors.

However there are some common myths out there relating to Google SEO and how to rank for your chosen keywords. A lot of webmasters simply look at the Google Page Rank tool bar and presume the sites that rank highest are the sites with the best Page Rank.

This is something that needs clearing up, Page Rank is only an indicator of the authority a site holds and does not relate to where your site ranks for a given keyword. Ranking for a keyword needs full optimization starting off page and finishing on page, that’s right your off page factors are the first thing Google notices so these need to be heavily optimized.

Page Rank simply adds value to an already optimized site but is from the be all and end all, in my experience I would probably say it makes up around 5% of the keyword ranking equation, so how do we rank for these keywords? Well let me try and take you through the process I like to call the line of relevance.

Google wants your site to be relevant, it wants every aspect of your site to tell it exactly what the content on your site relates to, so start with your back links. They need to be from pages that are relevant to the keyword you are targeting, the title tag of the page you are getting the link from preferably needs to contain the keyword you are optimizing for, however this can be difficult. As a bare minimum the content on the page should be closely related with the niche you are involved with.

Then your link text needs to be anchored with your keyword and that anchor link then needs to be linked back to your page that is anchored for that same keyword, it should be in your title, headings and content. The final aspect is links from your site. There is to debate as to the effectiveness of outbound links but I always find it good practice to anchor a few of your outbound links using your target keyword. If Google sees relevance throughout the full crawl of your site you are going to rank highly for your keyword. If your keywords are ultra competitive, get building those links.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

Deadly SEO Mistakes You Must Avoid

Are you getting mediocre results from SEO? If yes, this article is for you. To achieve success with SEO, you must target the right key phrases and build links consistently. It is a continuous process – not a one-time effort.

With this in mind, let us take a look at the 4 deadly SEO mistakes that you must avoid at all cost. These are the mistakes that many optimizers made that prevent them from getting successful results:

  1. You optimize the wrong keywords. If you are trying to optimize keywords that are too generic, it is very hard for you to achieve success from your SEO effort. This is because you will get yourself into a more competitive battlefield with other optimizers. So, spend some time to do your research and look for key phrases with lesser competition but relevant to your business. Remember that if you optimize keywords that are not relevant or too generic, even if you achieve high rankings for them, there will be no conversion.
  2. You do not tag your pages with relevant key phrases. This is the most common mistake that many webmasters made. I believe you have seen websites that place only their company names in their Title tags. Title tags are words that appear on the top left hand side of your Internet browser. You must place keywords in your Title tag because search engines give a lot of weight to it. The title tag is like the Title of a book. It tells readers what the book is about. Likewise, the title tag tells search engines what your website is about. If you are trying to get higher rankings for a keyword but it is not present in your title tag, it is very hard for search engines to award you with high rankings. Therefore, make sure that your title tag describes the content of your page and place important keywords right at the front of it.
  3. You do not have enough content or your content is outdated. SEO is more than just tagging your pages. You need to have enough content for search engines to read. To rank high on search engine listings, you must place keywords in your content. Moreover, if your website content is outdated, search engines will visit your site less often, and thus view it as less important. This also prevents your site from getting higher rankings in search engine listings.
  4. You do not build link consistently. Link building is a process of getting more incoming links to your website. Quality inbound links will help your website to achieve higher rankings for competitive keywords. But link building is a continuous process. If you never do it consistently, you will not achieve good result from SEO. So, always build links consistently by using article marketing, blog commenting, directory submissions, and other common strategies that optimizers are using.

For more information on SEO or if you would like to start a SEO program for your site, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

9 Great Tips That Can Make Your Social Campaign Work

1.  The 3M’s of Social Marketing

When looking at real estate, it’s “location, location, location”, but in social marketing, it’s metrics, metrics, metrics. You won’t know if you succeed unless you have established a way to get metrics What are the metrics and how are you going to obtain them? The final, crucial step – measurement – can’t succeed unless you know what you are measuring against

2. Keeping it Social

Your social campaigns run on social content, not news energy. Keep it light, fun and engaging. Do it right – conversationally – and your point won’t get lost, it will get shared.

3. Use Simple Email Social Templates

Often, the best way to launch your social campaign is with email and as technology has progressed, they have become better and better launch pads. So you don’t have to reinvent the wheel every time you start a campaign, you’ll want templates so that you can easily produce Facebook landing pages, create engagement and deliver messages with professional-looking “Like” pages. Approaches already proven effective can be easily uploaded to email, share and post.

4. Keep the Content Light on Sales and Heavy on Value

Okay, you are trying to sell; that’s no secret. But your content balance needs to be heavily tipped to the value you are offering your community. The best campaigns are thoughtfully prospect-centric – you know them – and the call to action seems more like a way to keep the conversation going.

5. Choose the Appropriate Channels

Businesses can use email to automatically share campaigns and messages to Facebook fans, Twitter followers, Linked-In connections, Google+ and email subscribers. Not to mention fan pages and blog embeds, two critical forums you should not overlook. Many messages can run the gamut, but let the nature of your message help determine which channels are most appropriate.

6. Get Your Video’s Going

Explore using video. The stats are in: viewers respond more enthusiastically and are more likely to share your message. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%. Using email + video to kick off the conversation lets you show benefits instead of telling about them, and viewers respond to that. Meanwhile, technology has progressed so that everyone can afford to do it right.

7. Get to the Point

Sounds simple to set up parameters, goals and objectives for what is, ideally, a conversation, but never forget this is a campaign. And campaigns are based on their destination. What do you want out of this? Awareness? Directly drive sales? Drive page traffic? Or to tap into how your audiences feel about your organization – good or bad?

8. Use Creative Email Techniques

You want the ability to engage viewers directly from the email, rather than leaving the email to follow a link where it will play. This key feature keeps communication direct with customers and aligned with the accompanying email message. It will also let you look at all of their behavior – stats on what they clicked, how often and much more – so you fine-tune your future messages according to their likes and dislikes.

9. Look Back and Go Forward

Reporting, well integrated with Google Analytics, will show how campaigns drive page visits, shares, new Facebook fans and email subscribers so that you can not only track it all, you can exactly measure your success to fine-tune future campaigns.

For more information on Social Marketing or if you would like to start a Social Marketing program for company, please call eTargeting today. Click here to contact us today to learn more about what eTargeting can do for your company.

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