Archive for the ‘Tips’ Category

Hosting Tips #6

When picking a website host, ensure that you check what you’ll get in the package. Disk space, bandwidth, CPU usage and other specified features may decide the cost you’ll encounter. If you already have a web host, test their performance using these tools.

Website Design & Development Tips #4

Make sure that your design and coding are scalable. Technology is changing rapidly, screens are getting larger (and smaller too), making it hard to test your site on all screens and platforms. Making a scalable site is crucial with the way technology is constantly changing.

Hosting Tips #5

Finding a good host is not a foolproof business. Even the smartest and most experienced webmasters can still fall prey to a host which suddenly goes bust. Hosting itself is a risky, expensive and complex business, so the companies involved in hosting – just like any other business – can experience ups and downs. If you find a good host, stick with them through the bad times, although this doesn’t negate the earlier rules I mentioned. For example, if a good host goes down for 24 hours or more, you should still research other hosts in preparation to move. Then when your host provides you with a reason for the downtime, judge its plausibility based on some research. All hosts have outages from time to time, but if a ‘good’ host experiences frequent outages, and things are steadily getting worse, then it’s time to move on.

eMail Tips #3

Read your email out loud to ensure the tone is that which you desire. Try to avoid relying on formatting for emphasis; rather choose the words that reflect your meaning instead. A few additions of the words “please” and “thank you” go a long way!

Website Design & Development Tips #3

Make sure that your load time is low. In our fast-paced world, we don’t like to wait. I want to see your web page and I want to see it NOW. Try minimizing graphics, flash and scripts as they increase your file size. Also, make sure to optimize your code and delete any unwanted tags or unused scripts.

Hosting Tips #4

Always back up your website regularly to your own PC and/or to another server or location other than your host’s server(s). Your host may or may not take regular backups of your site/server, but you should never rely on these. In fact most hosts make it clear as part of their terms and conditions that you are responsible for backing up your own data. If a host goes down or goes bankrupt for example, you cannot depend on being able to get back your data or any backups stored on their servers. You must backup remotely to at least one other reliable independent location, preferably more, and backup regularly so that your backups are at the most 24 – 48 hours out of date.

Hosting Tip #3

If your website, or even the host’s site itself, goes down for more than 24 hours, start getting very worried. This is not normal, particularly if you were not given any prior warning or plausible explanation. Check the WebHosting Talk Outages Forum to see if there is an existing discussion on an outage at your particular host or their upstream provider.

Social Marketing Tips #3

Be sure to use social media data to find your key influencers, outline your media plan, and develop your messaging. By listening to customer conversations on social media, companies can learn a lot of information about their competitors and industries that will help them better craft their marketing programs.

Social Marketing Tips #2

Depressing tweets, vague tweets, tweets about your weight loss – and of course, our favorite, the bragging tweet – these are all messages that are better kept to yourself. A little personality is fun. But for the most part, stay professional and positive. And always, always stay classy, of course.

Social Marketing Tips #1

Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. They blog about being entrepreneurs, which is great – if your target audience is entrepreneurs. Blog about the things that your community wants to know about.

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