eTargeting Launchs New Glen Ivy Website

RANCHO SANTA MARGARITA, May 15, 2010 – eTargeting and Dailey Marketing Group (DMG) today announced the launch of Glen Ivy’s new website (http://www.glenivy.com).

This year, Glen Ivy Hot Springs celebrates 150 years of continuous operation in California. As part of this historic milestone, the spa operator wanted to take communication with its customers to a whole new level. To achieve that goal, Glen Ivy Spa partnered with Dailey Marketing Group to develop a new website that makes full use of social media and other leading-edge technologies to connect with current and prospective customers.

The new website allows prospective visitors to get a birds-eye view of the wide variety of experiences available at the spa. To create the sense of being there, DMG incorporated a range of images showing people relaxing and enjoying the grounds, pools, cafe, and other amenities. The website also offers planning ideas so visitors can select from the available treatment menus in advance of their visit and learn what to bring with them maximize their individual experience.

Guests can share their experiences online using the website’s blog and “share your story” features. And shoppers among us will enjoy the new Shopping Cart area offering gifts, gift cards, instant gift certificates, spa gifts, body care items, and Glen Ivy’s signature products and spa wear.

“The main thing,” says Glen Ivy’s president, Jim Root, “was to reach out to our customers and give them online opportunities to extend the Glen Ivy experience.”

About eTargeting

eTargeting is a full-service digital and eMarketing agency which focuses on creating unique and custom eMarketing tools that allow their clients to educate and acquire new customers and maintain a strong relationship with their existing customers.

About Dailey Marketing Group

Dailey Marketing Group is a full-service marketing and communications agency which creates brilliant ideas – both strategic and creative – delivered by the best talent out there. DMG has been named one of the top 50 agencies in Orange County eleven years in a row by the Orange County Business Journal.

About Glen Ivy Hot Springs

Glen Ivy Hot Springs is a spa resort located in Corona at the mouth of Cold Water Canyon beneath the towering Santa Ana Range. Glen Ivy Hot Springs Spa is celebrating 150 years of healing waters and extraordinary service. Glen Ivy Spas welcome more than 250,000 guests annually and employ more than 450 people at their Corona, Brea, and Valencia facilities.

Written By: Jeff Dailey - Principal and CEO
Jeff has been at the forefront of eMarketing for nearly eighteen years, including the planning, development and implementation of more than 350 websites in the B-to-C and B-to-B sectors. Several of these sites have won national awards from PCWeek and eWeek magazines, Information Week magazine and Harris Interactive.

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