eTargeting Launches New Meals-on-Wheels, Greater San Diego’s Website

RANCHO SANTA MARGARITA, October 29, 2010 – eTargeting and Dailey Marketing Group (DMG) today announced the launch of Meals-on-Wheels, Greater San Diego’s new website (

With the celebration of their 50th anniversary this year, new Meals on Wheels CEO Debbie Case felt it was a good time to redo the website and give it a facelift. She was looking for a site that would appropriately reflect their clientele and the city of San Diego, while being  more interactive for visitors and easier to navigate. eTargeting and Dailey Marketing Group was up for the challenge.

To meet the client’s needs, eTargeting and DMG partnered to design a website that was focused on the face of their customers while producing a website that would be easy and intuitive to use. Interactivity was incorporated into the design as well. The new website permits new customers to rapidly fill out and submit an application online which results in a MOW representative contacting them to arrange for meals to be delivered. A new shopping cart was added to the site allowing customers to purchase items or tickets for events and also allowing people a simple way to donate to the foundation. Meals-on-Wheels relies on support from the community to cover 63% overall operating expenses not funded from government.

“We are so excited about our new website.  We feel the new website’s design will provide our customers, community supporters and volunteers an easier way to work with us”, remarked CEO Debbie Case.

About eTargeting

eTargeting is a full-service digital and eMarketing agency which focuses on creating unique and custom eMarketing tools that allow their clients to educate and acquire new customers and maintain a strong relationship with their existing customers.

About Dailey Marketing Group

Dailey Marketing Group is a full-service marketing and communications agency which creates brilliant ideas – both strategic and creative – delivered by the best talent out there. DMG has been named one of the top 50 agencies in Orange County eleven years in a row by the Orange County Business Journal.

About Meals on Wheels, San Diego

Meals-on-Wheels home-delivers two meals a day, for seven days a week (including holidays), and provides modified diets, to seniors, age 60 and older, throughout San Diego County. In 2008, volunteers delivered 384,195 meals to 2,221 seniors.

Written By: Jeff Dailey - Principal and CEO
Jeff has been at the forefront of eMarketing for nearly eighteen years, including the planning, development and implementation of more than 350 websites in the B-to-C and B-to-B sectors. Several of these sites have won national awards from PCWeek and eWeek magazines, Information Week magazine and Harris Interactive.

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