eTargeting Launches New Yogurtland Website

RANCHO SANTA MARGARITA, April 08, 2011 – Dailey Marketing Group (DMG) today announced the launch of Yogurtlands new website (

Inspired by the idea that people enjoy an active involvement with the products and brands Yogurtland made it a focus to redesign their new website to allow the customers to have a more interactive and social experience with their website. Dailey Marketing Group was up for the challenge.

To meet the client’s needs, eTargeting and DMG partnered to design a website that was focused on the face of their customers while producing a website that would be easy and intuitive to use. Interactivity was incorporated into the design as well. The new website permits new customers to join the “You Rule Club”, see detailed information on all the yogurt flavors and find one of the 165 Yogurtland locations nearest to them.

“I am so excited about our new website. I feel the new website will provide our customers with a more interactive and social experience which they have been requesting.”, remarked CEO Phillip Chang.

About Dailey Marketing Group

Dailey Marketing Group is a full-service marketing and communications agency which creates brilliant ideas – both strategic and creative – delivered by the best talent out there. DMG has been named one of the top 50 agencies in Orange County eleven years in a row by the Orange County Business Journal. DMG also offers eMarketing services through its eTargeting division and promotional item design and sourcing through DMG Promotions.

About Meals on Yogurtland

Created in 2006, Yogurtland is the first national frozen yogurt brand to empower their customers with the ability to serve themselves, and revolutionized the now ubiquitous self-serve, pay-per-ounce model seen nationwide. An industry pioneer in premium-quality frozen yogurt, Yogurtland’s fundamental “You Rule” philosophy allows customers the freedom to create their own servings from a choice of 16 original sweet and tart flavors made with real ingredients and more than 35 toppings. Headquartered in Anaheim, Calif., Yogurtland is the nation’s leading and fastest-growing frozen yogurt brand, with more than 175 locations in the U.S., Mexico and Guam. For more information about Yogurtland, please visit


Written By: Jeff Dailey - Principal and CEO
Jeff has been at the forefront of eMarketing for nearly eighteen years, including the planning, development and implementation of more than 350 websites in the B-to-C and B-to-B sectors. Several of these sites have won national awards from PCWeek and eWeek magazines, Information Week magazine and Harris Interactive.

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