Database Marketing

With eTargeting’s help, you can use database marketing to create fully personalized email communications. Gather information online and then use it to segment people into groups in order to target them more effectively. All data gathered online is stored in your database and can be used to pre-populate forms and start familiar dialogue with your audience. Keep in mind that great database marketing campaigns intelligently integrate traditional offline marketing with an online element or campaign website.

eTargeting works with you to determine the right strategies for putting your data to work for you. We’ll also help you create effective interactive campaigns that pre-qualify sales leads, segment responders according to custom business rules, create interaction with your audience for ongoing market research—and build brand loyalty.

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