Online Reputation Management

When it comes to Online Reputation Management, there are three important processes your company needs to follow: measuring, monitoring, and shaping conversations about your brand on the Internet. In simple terms, it involves a three-step process:

  • Listening to the online conversation about your brand
  • Understanding what is being said about it and why they are saying it
  • Interacting with your consumers to mitigate any damage to your brand that could potentially arise as a result of negative feedback about your company, product, or business methods

In a world where so much communication is taking place in the digital domain and people are learning about brands and products through consumer-generated media, there is a growing need to monitor and protect your online reputation. The fact is, anyone can say anything about your staff, company, or brand and get away with it. One complaint of bad service can travel as fast as a virus, and it will negatively impact your business.

With thousands of new websites, blog posts, forums, and chat rooms being created daily, businesses can no longer afford to ignore the comments of their customers. Fortunately, eTargeting offers an Online Reputation Management service, which is vital to any public relations campaign. These services will keep you aware of how you are being portrayed online and give you invaluable advice on strategies to manage bad publicity.

Call Us: 1.888.WEB.HITZ

Request a Quote