Search Engine Marketing

Search Engine Marketing (SEM)—also known as pay-per-click (PPC) advertising—is a performance marketer’s dream. Through a simple query in any of the major search engines, your customers can raise their hand to indicate their interest in your product or service. You have a golden opportunity to deliver a targeted message and control every aspect of the ongoing customer interaction.

As an experienced online marketer, you know both the power and pitfalls of SEM. Your business has built out mature SEM campaigns, and you understand the level of technology and strategic management required to be successful. You’ve tried running the campaigns in-house, hiring consultants, licensing a bid optimization platform, or even partnering with a search marketing firm.

Why Does Your Company Need It?

Search Engine Marketing (SEM) can be your greatest friend or your worst enemy. Many paid campaigns underperform their true potential, and many sites fail to attract highly lucrative natural search traffic. In fact, most businesses struggle with both. When you access proprietary eTargeting techniques through our SEM team, we can quickly deliver dramatic returns on your search efforts, all of which are data driven and completely measurable. But don’t take our word for it; pick one of your worst performing campaigns and let us prove it to you.

How SEM Works

Consumers use search engines to search by brand, by product name, by location, by color, by any qualifier that meets their fancy. The search engine is one of the few places on the Internet where a company can connect with a user at the point of interest.

The search engine is now the first stop that customers make. According to Harris Interactive (Rochester, N.Y.), in 2005, 88% of online shoppers researched before they made a purchase, and more than 65% of those shoppers used search engines to do so. Right or wrong, users view search rankings as a validation of a company’s popularity and importance; and right or wrong, this raises the significance of search engines to any company. It is a huge market that many companies leave untapped, oblivious to the amount of business they lose, unaware that their rankings are something they can influence, or mystified about how to go about it. There is no reason to be mystified. Just contact eTargeting, and we’ll take it for you.

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