Digital Strategy

eTargeting has years of experience crafting digital strategy customized to your business. Digital strategy is the process of using digital technology to target and align your company’s business strategy, brand strategy, and search strategy so you can best reach your business goals. There are often several moving parts to a strategic plan, and our big-picture approach helps create synergy between all of them, while syncing up with your company’s business processes.

Truly insightful strategy does more than simply identify product benefits and market opportunities. It inspires a laser-focused creative platform. It shapes a well-defined media plan. It exploits new technologies and tactics. Most importantly, it generates measurable ROI.

In each marketing scenario, you have something you want to achieve. You need to know the how, what, who, when, and where. Without a sound digital strategy and online business plan, you’ll go nowhere in a hurry. Whether you’re building an integrated digital marketing campaign, creating a buzz for a new video game, or developing a social media marketing campaign, a smart digital strategy begins with collaboration and focus. And it proceeds with all the pieces—including your traditional marketing efforts—working in concert.

Digital Strategy Services

  • Brand Strategy & Development
  • Research (Quantitative and Qualitative)
  • Competitive Analysis
  • User Experience / Navigation
  • Focus Group or Panel Surveys
  • Creative Communications
  • Content Strategy
  • Member Acquisition Programs
  • Member Retention Programs
  • Modeling and Design
  • Online Media Planning & Buying

eTargeting offers Digital Strategy Services to businesses in Orange County, Los Angeles, San Diego and other parts of Southern California, Northern California and throughout the United States. Click here to contact us today to learn more about what eTargeting can do for your company.

Call Us: 1.888.WEB.HITZ

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