Finding a good host is not a foolproof business. Even the smartest and most experienced webmasters can still fall prey to a host which suddenly goes bust. Hosting itself is a risky, expensive and complex business, so the companies involved in hosting – just like any other business – can experience ups and downs. If you find a good host, stick with them through the bad times, although this doesn’t negate the earlier rules I mentioned. For example, if a good host goes down for 24 hours or more, you should still research other hosts in preparation to move. Then when your host provides you with a reason for the downtime, judge its plausibility based on some research. All hosts have outages from time to time, but if a ‘good’ host experiences frequent outages, and things are steadily getting worse, then it’s time to move on.